NBC's TONIGHT SHOW Hits 9-Week Highs to Win Late-Night Week

By: Mar. 21, 2017
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NBC's TONIGHT SHOW STARRING JIMMY FALLON has scored nine-week highs in adults 18-49 and total viewers and its biggest margin of victory in the key 18-49 demo since mid-January, according to ratings results for the week of March 13-17.

Excluding weeks of encore telecasts, it's the third week in a row "Tonight" has lengthened its 18-49 lead over "The Late Show with Stephen Colbert." "Tonight" has won THE MARCH 13-17 week by a margin of +0.21 rating points (0.75 vs. 0.54), up from +0.18 for Feb. 27-March 3, +0.15 for Feb. 20-24 and +0.13 for Feb. 13-17. It's the biggest Fallon advantage over Colbert since the week of Jan. 16-Feb. 20 (+0.21, 0.73 vs. 0.52).

Note that last week, CBS Thursday and Friday telecasts were delayed by NCAA BASKETBALL and are excluded from these weekly averages.

"Tonight's" 0.75 rating in 18-49 and the 3.072 million viewers are the show's highs since the week of Jan. 9-13 (0.81 in 18-49, 3.329 million viewers).

Fallon won the late-night ratings week of Feb. 27-March 3 versus Colbert and ABC's "Jimmy Kimmel Live" in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media Research

At 12:35 a.m. ET, "Late Night with Seth Meyers" outrated CBS' "Late Late Show with James Corden" in every key ratings measure, and also prevailed in all key categories versus ABC's "Nightline" in their head to head 12:30-to-1 a.m. ET half-hour.

At 1:35 a.m. ET, an encore week of "Last Call with Carson Daly" (0.24 in 18-49, 882,000 viewers overall) matched the show's 18-49 high in nine weeks (since the week of Dec. 19-23, 2016, 0.26) and hit a new nine-week high in total viewers (since the week of Dec. 19-23, 2016, 896,000).



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