NBC's TONIGHT SHOW STARRING JIMMY FALLON has scored nine-week highs in adults 18-49 and total viewers and its biggest margin of victory in the key 18-49 demo since mid-January, according to ratings results for the week of March 13-17.
Excluding weeks of encore telecasts, it's the third week in a row "Tonight" has lengthened its 18-49 lead over "The Late Show with Stephen Colbert." "Tonight" has won THE MARCH 13-17 week by a margin of +0.21 rating points (0.75 vs. 0.54), up from +0.18 for Feb. 27-March 3, +0.15 for Feb. 20-24 and +0.13 for Feb. 13-17. It's the biggest Fallon advantage over Colbert since the week of Jan. 16-Feb. 20 (+0.21, 0.73 vs. 0.52). Note that last week, CBS Thursday and Friday telecasts were delayed by NCAA BASKETBALL and are excluded from these weekly averages. "Tonight's" 0.75 rating in 18-49 and the 3.072 million viewers are the show's highs since the week of Jan. 9-13 (0.81 in 18-49, 3.329 million viewers). Fallon won the late-night ratings week of Feb. 27-March 3 versus Colbert and ABC's "Jimmy Kimmel Live" in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media ResearchVideos