NBC'S THE VOICE Finale Wins Among Big 4 in Every Key Measure

By: May. 25, 2016
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NBC's "THE VOICE" (2.1/7 in 18-49, 10.4 million viewers overall from 9-11 p.m. ET): Wins the time period among the Big 4 networks in every key measure versus ABC's "Dancing With the Stars" finale, prevailing in adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Delivers 11-week highs for NBC in the time period (best since "The Voice" and a "Little Big Shots" preview on March 8), despite last night's high-rated competition from TNT's NBA Playoffs.

Earns the top "Voice" Tuesday results since April 12 (2.3 in 18-49, 10.1 million viewers).

The year-ago "Voice" finale earned a 2.9 in 18-49 and 11.555 million viewers overall on Tuesday, May 19, 2015.

Will add significant viewership via time-shifting and VOD - Tuesday's "Voice" has been increasing by +25% in 18-49 rating (from a 2.72 to a 3.39) and 2.0 million viewers overall (11.5 million to 13.5 million) going from L+SD to L+7.

Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 1.7/4; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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