Music Choice Kicks Off Hispanic Heritage Month Featuring Latin Artist Daddy Yankee
Music Choice kicks off Hispanic Heritage Month today with the latest installment of its popular Take Back Your Music brand campaign featuring the first Latin artists ever in the campaign with Daddy Yankee, The King of Reggaeton. The multi-platform video and music network will also air exclusive interviews and original programs on Music Choice On Demand, Music Channels and Music Choice Play with all-time favorites Daddy Yankee and Fat Joe along with up and coming artists, Karlos Rosé, Justin Quiles, and Leslie Grace. The content will be available nationally for free through October 12, 2014. (Directional: Video on Demand: Music Choice On Demand > Hispanic Heritage)
Music Choice's Head of Latin Programming Luis Rivera stated: "We are happy to celebrate Hispanic Heritage Month this year by highlighting a wide range of Latin music content and working with artists of different calibers. From Daddy Yankee to Leslie Grace, we are bridging the gap between Latino music icons of today and the future generation of Latino superstars that appeal to both Hispanic and mainstream audiences."
Music Choice will feature platinum-selling artist Daddy Yankee and rapper Fat Joe in the network's first artist-focused episodic series Chronicles. The 30-minute introspective journey chronicles the lives and careers of today's hottest artists and the steps that ultimately led to their success. Shot on location in Puerto Rico, this marks the first time Daddy Yankee opens up to his fans for a more in-depth glimpse of his childhood life. In Fat Joe's episode, he takes his fans back to where got his big break-The Apollo Theatre-and where he grew up in The Bronx, New York. Each episode will become available on Music Choice On Demand following its initial broadcast premiere on Music Choice Play.