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Marc Anthony to Launch 'Cambio de Piel' World Tour This August

Marc Anthony to Launch 'Cambio de Piel' World Tour This August

Marc Anthony, the Nuyorican superstar singer, producer and songwriter sold 1.2 million tickets, convening huge sellout crowds throughout his international "Vivir Mi Vida" World Tour produced by Cardenas Marketing Network (CMN). The one year-tour, which concluded in February in Atlantic City, NJ, took Anthony to 15 countries and over 50 cities throughout the Americas.

With close to $20 million in gross revenues ($19.8 million), the North American leg of the "Vivir Mi Vida" Tour ranks 54th in the 2013 Pollstar Year-end Top 200 North American Tours report.

Now, Anthony, the top-selling tropical salsa artist of all time, is getting ready to launch his "Cambio de Piel" World Tour in August with similar expectations of success.

"I call him a 360," Henry Cardenas, president and CEO of Cardenas Marketing Network, said to Billboard.com. "The guy sings salsa, sings ballads, sings in English, the guy screams. He has all the ingredients no one else has. I always tell him, 'Marc, you are blessed.'"

Anthony was the top award getter at the 2014 Billboard Latin Music Awards in April. The New York City native of Puerto Rican descent earned 10 awards, including Artist of the year and Hot Latin Song, Digital Song and Latin Airplay Song of the year for "Vivir Mi Vida," a track that remained 17 weeks at No. 1 on Billboard's Hot Latin Songs chart, a record for 2014. Anthony also won Top Latin Album of the year for his Salsa album "Marc Anthony 3.0."

But even with all his impressive accolades, Anthony is certainly not the only Latin artist packing crowds into large concert venues. Dominican-American bachatero, Romeo Santos, sold out Yankee Stadium not once but twice, in his native Bronx as he launched his Vol. 2 Tour which will take him to several major markets in the U.S. and Latin America.

Anthony, Santos, Enrique Iglesias, Pitbull, Alejandro Fernandez, Los Tigres del Norte and veteran legendary Mexican romantic music singer and composer Juan Gabriel, are some of the elite Latin music headliners commanding attention and impressive success in their U.S. concerts. All of these artists have starred in a number of highly successful U.S. concert tours in recent years. From Salsa music to Bachata, romantic ballads to Regional Mexican music, Latin music concerts provide a gamut of musical genres that appeal a broad and diverse cross-section of U.S. Latinos with a strong cross-over appeal to non-Latino audiences.


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