MTV to Broadcast Tomorrowland 2014 Across Its International Channels
MTV today announced it will be the exclusive international broadcast partner for Tomorrowland 2014, the world's premier electronic dance music festival. MTV will air original content incorporating live event and documentary footage as part of its MTV World Stage franchise. This partnership marks the first time in Tomorrowland's history that the hugely popular festival will be televised.
Two hours of Tomorrowland 2014 festival footage will air as part of the MTV World Stage franchise, which runs across MTV's 60+ international channels in nearly 170 territories and is available in 550 million homes around the globe. The two 60-minute World Stage: Tomorrowland specials are scheduled to premiere in August 2014.
"Tomorrowland is a festival in a category of its own, so we're excited to bring this content to MTV's international audiences," said Bruce Gillmer, Executive Vice President of Talent and Music Programming/Events, Viacom International Media Networks (VIMN). "Electronic dance music has been part of MTV's repertoire for almost two decades, stretching right back to the early years - particularly in Europe. So working with Tomorrowland is a perfect fit, and connects us with the new generation of EDM fans and followers around the world."
Tomorrowland, which won its third 'Best Music Festival' Award at the IDMA in Miami last week, is the world's leading electronic dance music festival, celebrating its 10th anniversary this summer. The Belgian festival sold its 360,000 tickets available for the 2014 edition in less than one hour to guests from over 190 countries. This autumn Tomorrowland will be exported for the second time as TomorrowWorld to the Chattahoochee Hills close to Atlanta, USA.
In addition to the World Stage broadcast, MTV also announced today that it will be developing a documentary celebrating Tomorrowland's 10-year history as one of the world's most popular and successful festivals. The documentary is expected to be released in late 2014.