Grammy Winner Colbie Caillat Uses New Music App to Engage Fans for New Song 'Try'

Grammy Winner Colbie Caillat Uses New Music App to Engage Fans for New Song 'Try'

In celebration of her fourth album, "Gypsy Heart Side A," Grammy-Award winner Colbie Caillat is using mobile music app Snapverse to engage fans in a conversation about the inspiration behind and theme of her just-released single "Try."

Upon its release, "Gypsy Heart Side A" entered the Top Ten on iTunes Top Pop Albums chart and "Try" has been named iTunes "Single of the Week."

In her debut 1stVerse video messages dedicated to specific topics, themes and, social issues Caillat, an advocate for women's rights, encourages women to embrace and celebrate their natural beauty. Fittingly, the music video behind "Try" reinforces this idea and features a series of selfies taken by the singer and her renowned musician friends, most with little or no makeup.

"I've always used music as a way to communicate what I believe in, such as the intrinsic beauty all women have to offer," said Caillat. "Snapverse 1stVerse provides a new way for me and my fans to communicate, using the power of music."

Caillat is no stranger to the power of social media. A former MySpace phenomenon, she spent four months as the site's most-played unsigned artist early in her career.

"We're fortunate to partner with Colbie an artist who has become a real inspiration for women of all ages, both on and off the stage," said Snapverse CEO Scot McCracken. "We created 1stVerse to give Snapverse users a way to engage in a kind of musical conversation about the topics and issues they care about. Mobile apps and music are the perfect way for people to speak to what they value and share that with family, friends and community."

Music fans can find Caillat's 1stVerse here:
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