Gay Men's Chorus of Los Angeles Parodies Kmart's Joe Boxer Holiday Ad
Members of Gay Men's Chorus of Los Angeles (GMCLA) produced a short video parody (below) with a nod to the viral success of retailer Kmart's Joe Boxer holiday ad. The original ad, which amassed over 15 million views in under three weeks, features six male models ringing in the holidays in their own special way.
"Kmart brilliantly captured a fresh holiday spirit that readily appeals to a younger generation of Americans: a little naughty; a little nice," notes GMCLA member and Marketing Consultant Rich Meyers. "GMCLA's concert programming embodies that same spirit, so our parody was simply an entertaining way of paying homage to an innovative marketing campaign."
GMCLA video crew included Rich Meyers (producer/director), Kevin Bolling (producer), Tegr Powell (choreographer), Bernie Espinosa (videographer/editor) and Kevin DeKimpe (music/sound). The cast included dancers Fred Arens, Chris Etscheid, John Halbach, Richard Durazo, Jason Duguay, Jason Frazier, and announcers Ivan Estrada and Nico Decastro.
GMCLA has garnered international acclaim for artistic excellence while remaining deeply rooted in service to the Los Angeles community and beyond by promoting civil rights, tolerance and acceptance through music. Founded in 1979 during the emergence of the gay civil rights movement, critics have proclaimed the chorus "inspired,"