GIORGIO MORODER's 'Doo-Bee-Doo 2014' Featured in Volkswagen Game Day 'Wings' Spot

By: Jan. 31, 2014
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"Doo-Bee-Doo 2014" from legendary songwriter and producer Giorgio Moroder is featured in Volkswagen of America, Inc's new game day "Wings" spot. It is his modern-day take on one of his early compositions.

Volkswagen's 2014 Game Day commercial "Wings," developed by ARGONAUT, a San Francisco-based creative agency, centers around VW's 100,000 mile claim-that the brand has the most vehicles on the road with over 100,000 miles*. Since making its debut on the automaker's YouTube earlier this week, the spot has already garnered almost four million views. It will also air in the second quarter of the Big Game thisSunday, February 2, marking the fifth consecutive year that Volkswagen has advertised on Game Day.

View Volkswagen's 2014 Game Day "Wings" spot featuring Giorgio Moroder's "Doo-Bee-Doo 2014" now at: http://youtu.be/ns-p0BdUB5o

Next, look for Mr. Moroder to appear at Moogfest in April among other major festival plays to be announced soon.

*Calculation of total vehicles with over 100,000 miles per brand based on Wolfram Alpha (www.wolframalpha.com) average mileage per year data and IHS Automotive: Polk global registrations in 49 countries, as of November 2013.

About Giorgio Moroder:
As the founder of disco and an electronic music trailblazer, Giorgio Moroder made his mark as an influential Italian producer, songwriter, performer and DJ. At 73 years old, Moroder still has his hands in the center of EDM culture, swinging back into the spotlight in 2013 as a guest collaborator on the GRAMMY Award-winning Daft Punk album Random Access Memories ("Album Of the Year"), new remixes for Donna Summer, Haim and his Scarface motion picture soundtrack, and a newfound station as a live DJ which included major festival slots in Japan, Sweden, Mexico, Amsterdam and most recently at HARD's Day Of The Dead in Los Angeles this past November. Over the course of his career, Mr. Moroder has worked with some of the most famous names in music including Barbra Streisand, Elton John, Cher, Janet Jackson and David Bowie. He is heavily noted for being the key player in the Queen of Disco Donna Summer's rise to fame throughout the 1970s, collaborating with her on her biggest hits including "Love To Love You Baby," "Hot Stuff" and "I Feel Love." In 1997, Moroder and Summer won the Grammy Award for "Best Dance Recording" for the song "Carry On." He recently teamed with Verve records to honor Summer with Love To Love You Donna, a collection of her most notable hits remixed by Afrojack, Hot Chip, Laidback Luke. Masters at Work and others.

Giorgio Moroder's music charted success everywhere the disco craze touched down but he is also responsible for some of the most classic film scores to date including Scarface and Midnight Express, as well as timeless soundtrack numbers like "Take My Breath Away" (Top Gun), Irene Cara's "Flashdance," Blondie's "Call Me" (American Gigolo), as well as compositions on films such as The Never Ending Story, Superman III, Rambo III and Beverly Hills Cop II. From these, Moroder has accumulated three Academy Awards, four Golden Globes, four Grammys and more than 100 gold and platinum records. Giorgio Moroder was inducted into the Dance Music Hall of Fame in 2004.

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About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 600 independent U.S. dealers.

About ARGONAUT
ARGONAUT is an advertising agency based in San Francisco, California, founded in March 2013 by industry veteran Jordan Warren and creative team Hunter Hindman and Rick Condos, along with Max Heilbron as head of strategy, Robbie Whiting as head of creative technology and production, and Conal O'Doherty as head of growth. We create breakthrough ideas for courageous brands, by deploying bespoke teams to address each client's unique challenge.



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