GIORGIO MORODER's 'Doo-Bee-Doo 2014' Featured in Volkswagen Game Day 'Wings' Spot
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"Doo-Bee-Doo 2014" from legendary songwriter and producer Giorgio Moroder is featured in Volkswagen of America, Inc's new game day "Wings" spot. It is his modern-day take on one of his early compositions.
Volkswagen's 2014 Game Day commercial "Wings," developed by ARGONAUT, a San Francisco-based creative agency, centers around VW's 100,000 mile claim-that the brand has the most vehicles on the road with over 100,000 miles*. Since making its debut on the automaker's YouTube earlier this week, the spot has already garnered almost four million views. It will also air in the second quarter of the Big Game thisSunday, February 2, marking the fifth consecutive year that Volkswagen has advertised on Game Day.
Next, look for Mr. Moroder to appear at Moogfest in April among other major festival plays to be announced soon.
*Calculation of total vehicles with over 100,000 miles per brand based on Wolfram Alpha (www.wolframalpha.com) average mileage per year data and IHS Automotive: Polk global registrations in 49 countries, as of November 2013.
About Giorgio Moroder:
As the founder of disco and an electronic music trailblazer, Giorgio Moroder made his mark as an influential Italian producer, songwriter, performer and DJ. At 73 years old, Moroder still has his hands in the center of EDM culture, swinging back into the spotlight in 2013 as a guest collaborator on the GRAMMY Award-winning Daft Punk album Random Access Memories ("Album Of the Year"), new remixes for Donna Summer, Haim and his Scarface motion picture soundtrack, and a newfound station as a live DJ which included major festival slots in Japan, Sweden, Mexico, Amsterdam and most recently at HARD's Day Of The Dead in Los Angeles this past November. Over the course of his career, Mr. Moroder has worked with some of the most famous names in music including Barbra Streisand, Elton John, Cher, Janet Jackson and David Bowie. He is heavily noted for being the key player in the Queen of Disco Donna Summer's rise to fame throughout the 1970s, collaborating with her on her biggest hits including "Love To Love You Baby," "Hot Stuff" and "I Feel Love." In 1997, Moroder and Summer won the Grammy Award for "Best Dance Recording" for the song "Carry On." He recently teamed with Verve records to honor Summer with Love To Love You Donna, a collection of her most notable hits remixed by Afrojack, Hot Chip, Laidback Luke. Masters at Work and others.