Enrique Iglesias Reveals a New Fan-Driven Website
Enrique Iglesias recently revealed a new, fan-driven website (http://www.enriqueiglesias.com), designed by Intechnic (http://www.intechnic.com), a Chicago-based web design agency, and lead by Andreas Shabelnikov, Intechnic's Art Director.
While fans can still access Enrique's music, photos, merchandise, and tour information, the focus is on Enrique interacting with his fans. In fact, the two most prominent components of the homepage are his Blog and Twitter feed, including the ability to Tweet directly to Enrique. The new site also features a fan forum, a fan community with groups, and the ability for fan to create their own social profile.
"The website is a living embodiment of Enrique's personality and how he wants to connect with his fans," said Andreas.
Given the focus on his relationship with fans, the site is fully integrated across multiple social media platforms. Through the website, fans can connect with Enrique through Facebook, Twitter, Flickr, Google+, MySpace, Pinterest, Wikipedia, and Last.fm. According to Intechnic CEO Andrew Kucheriavy, "The ability for fans to connect across multiple social platforms is a growing trend and one that is especially important in the music industry. Enrique's fans can now interact with him easily and we are proud to be part of this effort."