Today elbow revealed another track from their highly anticipated forthcoming album, "Little Fictions" along with a landmark video. The short for "Gentle Storm" is directed by the legendary Kevin Godley and sees him revisit the iconic promo he directed in 1985 for Godley and Creme's "Cry," a video that remains one of the touchstone examples of the genre.
The idea to re-imagine the 'Cry' video came from lead singer Guy Garvey as he explains: 'Gentle Storm' reminded me of something but I couldn't work it out for a bit, the yearning and the sparsity of the sound. When I worked out it was 'Cry' I asked the rest of the band if they remembered the video cos it was such a seismic event as a kid. Pete and Mark did but Craig didn't and I realised that a lot of people wouldn't know the track or the video even though they were BOTH so important to me. So Kevin Godley is a Prestwich boy and so am I so I thought 'I'll be a cheeky bastard and get in touch with him and see if he is up for doing it again for our track.' It was amazing that he was up for it. We got a load of our friends and family involved so they ALSO are in it. The shoot day was incredible, video shoots can be quite grim but it was such a great atmosphere that Kevin created and the finished film is something we are amazingly proud to be involved with."The video for 'Gentle Storm' is available to view here.
"Little Fictions" is released by Concord Records in North America on 3rd February 2017 on Gatefold Vinyl, CD and Digital Download. Those pre-ordering the album digitally will receive "Magnificent (She Says)." "All Disco" and "Gentle Storm" immediately. A special edition boxset of the album containing a bespoke book, CD LP and digital download of the album is also available in limited quantities exclusively on the elbow store.
TRACK-LIST
1. Magnificent (She Says)
2. Gentle Storm
3. Trust the Sun
4. All Disco
5. Head for Supplies
6. Firebrand & Angel
7. K2
8. Montparnasse
9. Little Fictions
10. Kindling
Videos