Disney Radio Taps Fifth Harmony for THE NEXT BIG THING
After five successful seasons, Radio Disney's popular "N.B.T." (Next Big Thing) re-launches as a year-round showcase to introduce young recently signed artists on the cusp of becoming music's Next Big Thing. The newly revamped program will chronicle each featured artist's ascent from being discovered to becoming music's next superstar, and will give viewers unprecedented access into the events that take place along the way.
Epic Records' and Syco Entertainment's teen pop female vocal group and season two "The X Factor" finalist Fifth Harmony is the first act to be spotlighted when "N.B.T." makes its television debut during the world premiere of the highly anticipated Disney Channel Original Movie "Teen Beach Movie" on FRIDAY, JULY 19 (8:00 p.m., ET/PT). The announcement was made today by Phil Guerini, Vice President, Programming and General Manager, Radio Disney.
Guerini said, "Radio Disney is proud to be recognized as a first home for many of today's most popular young artists including Selena Gomez, Cher Lloyd, Justin Bieber, Taylor Swift and Austin Mahone. This exciting evolution of 'N.B.T.' elevates our commitment to being the first to introduce our audience to tomorrow's next big music stars, and we are honored to be joining forces with industry legend LA Reid, Epic Records and Syco Entertainment to introduce Fifth Harmony as the initial act to launch our new format."
Fans will have behind-the-scenes access as "N.B.T." charts young recording artists on their journey to becoming music's Next Big Thing - from the recording studio to music video shoots and concert tours across the country. The program will take place across multiple platforms including Disney Channel, Radio Disney, RadioDisney.com, Disney.com and social media sites, as well as at live Radio Disney events in local markets with new featured artists to be introduced on an on-going basis throughout the year.