Disney Interactive and VEVO to Launch Family-Friendly Music Destinations
Disney Interactive and VEVO, the world's leading all-premium music video and entertainment platform, are joining forces to create premier family-friendly music experiences.
The partnership will include co-branded complementary destinations. Disney will feature videos from VEVO's premium catalog of more than 50,000 music videos on Disney.com, and Disney will curate and program the family-friendly music video experience across VEVO's online, mobile/tablet and connected TV platforms.
As part of the pact, Disney Interactive, Disney Music Group and Radio Disney will collaborate with VEVO to produce music-focused original programming, including coverage of exclusive events, music video premieres and live music experiences with Disney recording artists, which will feature across both companies' platforms.
"Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer Guests online," said Jimmy Pitaro, co-president of Disney Interactive. "And now we are amplifying the Disney experience by partnering with the world's leading digital music video platform."
"Music is universally loved and shared by people of all ages," said Rio Caraeff, president and CEO of VEVO. "We are very proud to partner with Disney to offer quality music programming for families to enjoy together and on the viewing platform of their choice."
About Disney Interactive
Disney Interactive, one of the world's largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media. Products and content released and operated by Disney Interactive include blockbuster mobile, Social and console games, online virtual worlds, #1 kid's entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web.