CraveOnline, 7UP and Martin Garrix Collaborate on World Premiere of “Music Lifts You Up: A Concert For The Deaf”

Evolve Media's CraveOnline, the number one online destination for males, in partnership with 7UP, co-hosted a VIP invite-only event at the W Hotel South Beach during the Ultra Music Festival, March 17-19. Steve Aoki, Afrojack, Laidback Luke, and Nervo were among the musical performers at The Music Lounge where guests sipped 7UP-infused cocktails and were treated to the world premiere video release by Dutch DJ Martin Garrix of "Music Lifts You Up: A Concert For The Deaf."

To view "Music Lifts You Up" click here: CraveOnline.

"Martin Garrix is an astonishing artist who truly understands the uplifting effect that music has on people. It can be felt, it can be seen and it literally has the power to move you," says Kevin Brandvold, Director of Marketing, 7UP. "In a landmark effort, Garrix and 7UP created a specifically designed venue where an all deaf audience could experience the joy of live music. 'Music Lifts You Up' is a video that illustrates the emotion, hard work and outcome of creating this one-of-a-kind music event. Garrix went on to close out the opening night of Ultra on the Main Stage, making him the youngest DJ to ever do so."

Under the partnership, CraveOnline served as a media sponsor for the event, allowing their passionate music audience at home to stay in-the-know with live updates from The Music Lounge and the Ultra Music Festival.

"This partnership allows us to go bigger, from a content and marketing perspective, around important cultural events, catering to the voracious millennial appetite - whether it is from the red carpet or with pre-event lead up articles, live updates and follow-up articles from The Music Lounge and Ultra Music Festival," said Brian Fitzgerald, President of Evolve Media, parent company of CraveOnline.

About CraveOnline Media, LLC: CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 25-34 featuring music, culture, art, design, and style. As the largest male lifestyle publishing company, CraveOnline Media attracts over 50 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Coca Cola, Unilever, Dr. Pepper Snapple Group, Diageo, Best Buy, Gap Brands, and Dell. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (www.evolvemediallc.com).

About 7UP: 7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand's latest news and updates, follow 7UP at Facebook.com/7UP or Twitter.com/7UP.