Citi & Katy Perry Team Up in Celebration of New Album 'PRISM'
Citi (NYSE: C) today announced the launch of an extensive collaboration with superstar Katy Perry in conjunction with the release of her third studio album, PRISM, due out on Capitol Records on October 22, 2013. Citi will partner with Katy Perry on a special event on October 23, "Katy Perry's: We Can Survive" at the famed Hollywood Bowl in Los Angeles. The special concert event benefits Young Survival Coalition and will be produced by CBS Radio. The performance will celebrate the release of her highly-anticipated album and will be her only U.S. concert performance this year. Citi will offer preferred seating and a unique pre-show experience with Katy exclusively for Citi ThankYou cardmembers starting tomorrow, in celebration of new entertainment benefits of the Citi ThankYou Preferred credit card. Citi will also offer a pre-sale to Citi credit and debit card customers where they can purchase tickets prior to the general public, starting September 24 on www.citiprivatepass.com. As part of this strategic relationship, Citi will also partner with Katy Perry on her future tour.
"I'm so excited to partner with Citi for a special premiere of songs from my new album,PRISM, at the Hollywood Bowl. I'm looking forward to extending our partnership across the country with my tour next year," said music superstar Katy Perry.
Katy Perry cemented her status as a best-selling superstar with the global success of her second studio album,Teenage Dream, which debuted at #1 in 8 countries and spent over two years on Billboard's Top 200 album sales chart. She became the only femaleartist to have five number one singles from one album on the Billboard Hot 100 chart ("California Gurls," "Teenage Dream," "Firework," "E.T." and "Last Friday Night"). The special edition,Teenage Dream: The Complete Confection, added "Part of Me" and "Wide Awake" toKaty's list of nine Top 40 chart-toppers (dating back to her multi-platinum debut album, 2008'sOne of the Boys, which generated four hit singles: "I Kissed A Girl," "Hot N Cold," "Thinking of You" and "Waking Up In Vegas"). "Roar," the first single from her forthcoming new album,PRISM,became Katy's 10th #1 Top 40 track afterdebuting at #1 on iTunes in 68 countries with 557,024 downloads in its first week of release, the biggest digital song sales week of 2013.
"Our customers love getting early access to the best in entertainment and we're thrilled to partner with Katy on this exclusive event and future tour," said Jennifer Breithaupt, SVP of Entertainment Marketing, Citi. "It's terrific to see the joy that her music brings to fans, as captured in our new advertisement featuring her latest hit single."