Burt Manning, Kenneth Roman, Herb Schlosser, Helayne Spivak Set for THE REAL MAD MEN Talk, 5/13 at Moving Image

By: May. 11, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

The hit AMC drama MAD MEN dramatizes the alluring, and very real world of Madison Avenue advertising, and the agencies of the 1960s that branded not just products but a modern sensibility. Here is a chance to hear from some of the real executives and creators who lived through -- and shaped -- the industry. THE REAL MAD MEN panel discussion will feature the leading creatores and executives of the "Mad Men" era, accompanied by commercials and ad campaigns from the time.

It all takes place on Wednesday, May 13, 2015, 7:00 p.m. at Museum of the Moving Image, with Burt Manning, Kenneth Roman, Herbert Schlosser, and Helayne Spivak in person for a conversation moderated by Barbara Lippert.

Burt Manning worked for thirty years at J. Walter Thompson, rising from copywriter to creative director to CEO.

Kenneth Roman was the CEO of Ogilvy & Mather Worldwide and has written several books, including The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.

Herbert Schlosser, the Museum's Chairman Emeritus, was the president of NBC, and dealt frequently with advertising executives during the time.

Helayne Spivak began her distinguished career as an advertising copywriter and creative director for Hal Riney, Young & Rubicam, and Ammirati Puris Lintas, creating memorable campaigns for Club Med, Burger King, Kodak, and Barneys New York, to name a few.

The panel will be moderated by Barbara Lippert, Editor-at-Large at Media Post who covers the intersection of pop culture, advertising, and marketing, and for many years was the award-winning author of the Adweek Critique column.

Tickets are $15 (Free for Museum members at the Film Lover level and above). More information at movingimage.us. Tickets also include admission to the exhibition Matthew Weiner's Mad Men, which will be open for viewing prior to the discussion (6:00 to 7:00 p.m.). This program takes place at Museum of the Moving Image, 36-01 35 Avenue, Astoria, NY 11106.



Videos