Beamz Interactive, Inc. Announces Nationwide TV Commercial Featuring Hip-Hop Artist Flo Rida
Beamz Interactive, Inc. (OTCQB: BZIC), an emerging growth technology company specializing in state-of-the-art interactive music products, and Satya Global, its full service direct response and marketing agency, today announced the launch of a commercial on national cable TV featuring current chart topping hip-hop artist, Flo Rida. The commercial will also appear on www.BeamzbyFlo.com, as well as select internet channels.
The new commercial will feature Flo Rida demonstrating the new Beamz by Flo product line in a direct-to-consumer offer that allows viewers to purchase this exciting and innovative interactive music device and technology. The commercial is expected to be accessible to potentially hundreds of millions of viewers launching on networks such as MTV, Fuel, ESPN News, Centric and Bounce starting with a test program commencing August 10th. The full nationwide rollout of the TV commercial is planned to begin in Q4 2013.
"We are thrilled to announce the launch of our TV commercial featuring hip-hop star, Flo Rida," said Charlie Mollo, CEO of Beamz Interactive. "Featuring our product on networks such as MTV, Fuel and ESPN is a perfect way to reach our target audience of 18-35 year olds, especially those that are self described music fans and interested in the latest consumer electronics. We can't wait to encourage a new generation of music enthusiasts and Flo Rida fans to enjoy our game changing interactive music products in cities across America."
With over 100 million subscribers and an average viewer age of 22, Beamz believes MTV is an ideal music entertainment network to test and promote Beamz by Flo. In addition, management expects active and sports lifestyle networks, Fuel and ESPN News to air the commercial as well as the African American niche networks Bounce and Centric for what is anticipated to be an exciting inaugural debut for the Beamz on television. Based on the results of the initial test program for the commercial, Beamz expects to adjust its marketing plans and strategy accordingly.
"Beamz by Flo is an ideal product for this type of broad-based awareness campaign utilizing targeted commercials on cable TV and social media channels," said Satya Global's CEO Nancy Duitch. "Our goal at Satya Global is to provide and inspire content generation that encompasses a full spectrum of media and distribution outlets, and we strongly believe the Beamz marketing and branding initiatives set to launch this weekend represent a prime example of this multi-tiered approach."
The new Beamz by Flo product line allows people of all ages to experience the fun and excitement of creating interactive music by simply moving their hands through laser beams. Utilizing Beamz Interactive's proprietary technology, users can create custom remixes of some of today's most popular songs, then instantly record and share their songs with friends.
Through the company's partnership with Flo Rida, the "Beamz by Flo" product line features Flo Rida's chart-topping hits. Flo Rida was recently named a Billboard Top 100 Artist for 2012 and is the best-selling digital hip-hop artist in the world, with more than 75 million combined singles sold worldwide.