Amplifier Center Stage, A Grammy U® Initiative, Announces DAVID GUETTA as 2014 Ambassador
Two-time GRAMMY® winner David Guetta has signed on to be the new Ambassador of AMPLIFIER CENTER STAGE: A GRAMMY U® INITIATIVE. The program, launched byThe Recording Academy® and Hyundai, unites emerging musicians with established artists to mentor their careers.
"I am a great believer in supporting fresh, new talent. Discovering the next generation, I have been helped and guided by some of the most acclaimed artists on the planet while at the same time, I too nurture and support those who are coming through - like Nicky Romero," states David Guetta--the French music producer and DJ who has sold over six million albums and 15 million singles worldwide. "You can't get anywhere without talent, but I've learned that you also need more--people to help you shine. There is no greater institution than the GRAMMYs to honor success. That they've asked me to help them pioneer a program to help undiscovered talent have a chance is very exciting."
In addition to David Guetta's partnership, the three winners for the new edition of Amplifier Center Stagewere also announced today: Eyango (Florida), Reckoner (California) and Jessica Faith (Arkansas) (more info below).The above musicians were chosen by the current group of curators which include: GRAMMY-winning jazz pianist Robert Glasper, pop singer Ariana Grande, GRAMMY-nominated country artistHunter Hayes and GRAMMY-nominated hip-hop artist Kendrick Lamar. This diverse and celebrated group of musicians builds off the highly-successful spring 2013 program debut, which was curated by Mike Shinoda, member of two-time GRAMMY-winning band Linkin Park.
The new Amplifier Center Stage winners Eyango (Florida), Reckoner (California) and Jessica Faith(Arkansas) will receive one of the following program awards: 1) A recording session and professionally produced track with a leading GRAMMY-winning producer. 2) Production of a music video with a noted producer and/or director. 3) An opening performance slot on a major tour and/or music festival. GRAMMY®Week will culminate with the 56th Annual GRAMMY Awards® on Sunday, Jan. 26, airing live on the CBS Television Network, at 8 p.m. ET/PT. For updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook.
ABOUT AMPLIFIER CENTER STAGE:
A catalyst for music innovation and artist development in the digital era, the Amplifier Center Stage online platform allows emerging musicians to share their songs via SoundCloud to www.grammy.com/amplifierfor a chance to have their music vetted by a panel of some of the biggest names in music today. From the launch date of November 4 to the closing date of December 20 Amplifier Center Stage received over 5,000 new song submissions from musicians all over the world. Membership in GRAMMY U is not required to participate.
Amplifier Center Stage is part of Hyundai's multiyear partnership as the "Official Vehicle Partner" of theGRAMMY Awards. Hyundai teamed with The Recording Academy and GRAMMY U to create an innovative online platform designed to provide professional mentoring and exposure for artists discovered and amplified through Amplifier Center Stage.
Amplifier Center Stage curators and ambassadors select talent based on criteria including quality as well as an emerging artists' "amplification"--the amount of shares/likes they achieve onwww.grammy.com/amplifier. After the entrants are narrowed down to the top 8, with two artists selected per curator, the final three winners are chose