Aloe Blacc & Allen Stone Set for GRAMMY U AMPLIFIER CENTER STAGE, 3/14
Introducing innovative artist development in the digital era, Amplifier Center Stage: A GRAMMY U® Initiative is the first-ever platform providing professional career mentoring--pairing young artists with established acts--and offering once-in-a-lifetime exposure opportunities for undiscovered musicians. On Friday, March 14 Amplifier Center Stage will be hosting an intimate 180 cap party at the Gibson Showroom in Austin (3601 S. Congress Ave., Austin).
Aloe Blacc will headline and Allen Stone will perform individual sets and then collaborate together on a set list of influential covers from GRAMMY®-winning artists that influenced their musical direction throughout their career. In addition, the 2014 Amplifier Center Stage winners: Eyango, Bonavox and Jessica Faith will open the show. A KCRW DJ will emcee the event and do a live Q&A with Aloe Blacc and Allen Stone at the show re their musical influences. Doors open: 5:30pm *No badges required, limited guest list available due to space, please RSVP below.
Amplifier Center Stage: A GRAMMY U Initiative is solely funded by Hyundai the "Official Vehicle Partner" of the GRAMMY Awards®. Hyundai teamed with The Recording Academy® looking for a special way for years to come to give support to young talent. The resulting Amplifier Center Stage allows Hyundai to directly connect with new musical talent and consider them for other programs/commercials and invest in their careers. Emerging musicians share songs via SoundCloud to www.grammy.com/amplifier.The songs are then evaluated by a panel of curators including the biggest names in music today. 2014 Amplifier Center Stagecurators Hunter Hayes, Ariana Grande, Kendrick Lamar and Robert Glasper selected the latest round of winners which will perform live at SXSW 2014. Amplifier Center Stage curators select talent based on quality as well as an emerging artists' "amplification"--the amount of shares/likes they generate on www.grammy.com/amplifier. After the entrants are narrowed down to thetop eight, the final three winners are chosen and assigned an award (see list below) which best matches their current needs as an artist. EYANGO (Florida), BONAVOX (California, formerly Reckoner) and JESSICA FAITH (Arkansas) will receive one of the three awards as well as mentoring (see full details: www.grammy.com/amplifier):