ARMADA MUSIC Announces Two Re-Branded Flagship Labels
Armada Music has just gone public and announced two re-branded flagship labels: Armada Captivating, and Armada Trice, and a brand new label Armada Deep. The first releases from these labels are currently in pre-order and will be available September 1st.
With new artwork and a fresh batch of upcoming releases, these labels represent the different core concepts that are and have been a part of Armada Music.
Some former sub-labels will be discontinued, and others will remain. 'Captivating Sounds' will now become 'Armada Captivating', TRICE Recordings is now 'Armada Trice', and the former 'Electronic Elements', 'Black Book Audio', and 'M Recordings' will now be one label: 'Armada Deep'.
A&R and CEO Maykel Piron says: "I am super proud of the Armada brand. Due to the digital age we currently live in, it makes sense to operate with fewer imprints and communicate Armada in a broader way. Obviously we will also remain focused on artist labels like, among others, Armind and ASOT, Future Sound of Egypt, Mainstage, and Aropa."
"Releasing in the broad range of electronic music, Armada Deep represents the deeper side of Armada Music. We bring you tracks which have proven their strengths in the underground, yet still retain crossover potential. Armada Deep will be the home for the very best deep house music." A&Rs - Kevin de Roos & Marwen Tlili
"Armada Captivating - the label where only the best deserve a place. Paying respects to the strong legacy of Armada Music and the trance genre, Armada Captivating is focused on the young talents who will bring the new sound of today and tomorrow. Names like David Gravell, MaRLo, Heatbeat and Chris Schweizer, are all champions of the captivating sound!" - A&R - Joël de Vriend
"For those that understand the true meaning of club/techy and progressive records, we've got the brand new sound of Armada Trice! Blurring the lines between sharp grooves and radio-friendly anthems, Armada Trice is all about warm sounds and melodic drops. As one of the latest additions to the house of Armada Music, the label presents you with the phattest and most outstanding tunes from new and established producers like Arston, Feenixpawl, Funkagenda, Pelari, and more!" - A&R - Onno van Kemenade