AEG Digital Media to Power GRAMMY Live Experience for Music Goers Worldwide
AEG Digital Media, (AEG DM), the leading provider of live online broadcasting solutions, facilities and video optimization services in the digital media industry joined forces with Akamai Technologies, Inc. (AKAM), the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, to deliver The Recording Academy 's upcoming GRAMMY Live online broadcast experience. Now in its fourth year, GRAMMY Live provides viewers around the world with access across multiple devices to exclusive, behind-the-scenes events surrounding the 55 th Annual GRAMMY Awards .
Running February 8 th through February 10 th, GRAMMY Live will feature three days of live and on-demand video coverage of Music's Biggest Night that includes exclusive interviews, performances, red carpet arrivals and backstage interviews and reactions. GRAMMY Week events include "Social Media Rock Star Summit" at the LA Live Conga Room and "MusiCares Person of the Year Event" at the Los Angeles Convention Center both on February 8 th, "Special Merit Awards and Nominees Reception" at the Wilshire Ebell Theatre on February 9 th, "Pre-GRAMMY Gala" at the Beverly Hills Hilton on February 9 th, the "Pre-Telecast Ceremony" at the Nokia Theatre on February 10 th and the "Red Carpet Arrivals Area" on Chick Hearn Blvd., adjacent to the Staples Center on February 10 th with coverage from behind the scenes activities during the 2013 GRAMMY Celebration .
AEG Digital Media's Online Broadcast Center in Marina Del Rey, Calif. is playing a key role in Grammy Live, acting as the master control room. Utilizing their direct fiber to L.A. LIVE, broadcast feeds will be routed to the new facility allowing for live encoding and seamless integration of red carpet coverage, backstage interviews and Grammy week events.
"AEG Digital Media is excited to be working with the GRAMMY Awards and GRAMMY Live again to deliver the show across multiple devices so music fans around the world can join and share in one of the biggest music events of the year," said Chris Roach, Head of Business Development for AEG Digital Media. "Our multi-angle Tremolo Player, coupled with our world-class Online Broadcast Center will allow fans to interact with several GRAMMY events, including red carpet events, behind the scenes interviews and onstage performances in high definition streamed to any handset or screen."
Throughout The Grammys and all GRAMMY-related events, The Recording Academy will be using AEG Digital Media's multi-angle Tremolo Player, to create a multifaceted and engaging experience for fans watching The Grammys from any screen, giving them the best in online streaming while delivering a skip and buffer-free end user experience. In addition, AEG DM will provide a quick-turnaround VOD, as well as advanced audience analytics.
"Akamai is pleased to once again help music fans Worldwide so they can enjoy GRAMMY Live video content at the best possible quality wherever they are, on whatever screen they're using," said Bill Wheaton, Senior Vice President and General Manager, Media, for Akamai. "Akamai is proud of our alliance with The Recording Academy and AEG Digital Media, which has led to new and exciting ways to engage audiences and extend the GRAMMY brand with initiatives like GRAMMY Live that marry broadcast and online content to form even more compelling events."