ABC's THE BACHELOR Hits New Highs in Total Viewers & Adults 18-49

By: Feb. 09, 2016
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

With "The Bachelor" and the return of "Castle," ABC ran in a near tie for No. 1 Monday in Adults 18-49 (2.0/6), closing the gap by 4-tenths week to week (-0.1 vs. -0.5) with Fox's Monday dramas ("The X-Files"/"Lucifer" = 2.1/7). ABC beat original Monday schedules on CBS by 11% (1.8/6) and NBC by 82% (1.1/4). ABC delivered a new season high on Monday in Adults 18-49.

"The Bachelor" hit a new season best in Adults 18-49 and won its 2-hour time period by 14% over Fox's dramas from 8:00-10:00 p.m. (2.4/8 vs. 2.1/7). In addition, it was Monday's No. 1 TV series for the 6th week running in Adults 18-34 and key Women (W18-34/W18-49), while running in a virtual tie with "The X-Files" as the top show in Adults 18-49 (2.4/8 vs. 2.5/8).

"The Bachelor" (8:00-10:00 p.m. - 8.5 million and 2.4/8 in AD18-49):
From 8:00-10:00 p.m., ABC's "The Bachelor" ranked No. 1 in its 2-hour time period in Adults 18-49 (2.4/8), Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

"The Bachelor" gained 1.0 million viewers (8.5 million vs. 7.5 million) and 4% week to week in Adults 18-49 (2.4/8 vs. 2.3/7), setting new season highs on both counts.

"Castle" (10:00-11:00 p.m. - 5.7 million and 1.1/4 in AD18-49):
At 10:00 p.m., ABC's "Castle" returned even in Adults 18-49 (1.1/4) with its most recent original 2-1/2 months ago (on 11/23/15).

Projections Rationale: Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/8/16.

Image courtesy of ABC



Videos