ABC More Than Doubles Sunday Competition With 2017 BILLBOARD MUSIC AWARDS

By: May. 22, 2017
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With the season closer of "America's Funniest Home Videos" and the "2017 Billboard Music Awards," against season finales on the other nets, ABC more than doubled its nearest broadcast competition during Sunday's primetime among Adults 18-49 (+150% - 2.0/8 vs. 0.8/3 - NBC and FOX tied). ABC was also the most watched network overall on the evening (7.2 million).

Excluding only the night of the "2017 Oscars," ABC scored its best Sunday since November in viewers and young adults - since 11/20/16.

"2017 Billboard Music Awards" (8:00-11:00 p.m. - 8.7 million and 2.6 rating in AD18-49):
Airing from 8:00-11:00 p.m. against broadcast finales and the NBA Playoffs on cable, ABC's "2017 Billboard Music Awards" drew an average audience of 8.7 million viewers and a 2.6 rating in Adults 18-49 to rank as Sunday's No. 1 broadcast program.

ABC's "2017 Billboard Music Awards" stood as Sunday's No. 1 most social TV program, as 2 million people generated 5.3 million social media interactions across Facebook and Twitter during the telecast. On Twitter alone, interactions spiked +61% year to year (1.8 million to 2.9 million). Furthermore, the "BBMAs" ranked as the No. 1 most social special program across broadcast and cable for 2nd Quarter 2017 to date and is the No. 4 most social award show for the 2016-17 season, behind "The Grammys," "The Oscars," and the "Golden Globes."

"The Billboard Music Awards" shot up 50% year to year with Teens 12-17.

Source: The Nielsen Company, True Fast National Live + Same Day Program Ratings for 5/21/17. Source: Nielsen, Social Content Ratings data for 5/21/17, ranked on total interactions



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