World of Coca-Cola Kicks Off Summer Celebration with a New Short Film and More
As Memorial Day weekend approaches, the World of Coca-Cola has no shortage of ways to enjoy the holiday. To kick off summer and in celebration of its seventh anniversary, the Atlanta attraction is introducing a new short film, "Moments of Happiness." The World of Coca-Cola also is celebrating with:
- A new app that allows iPhone users to experience the World of Coca-Cola in fun and surprising ways
- Howard Finster: Visions of Coca-Cola, a new exhibit in the Pop Culture gallery highlighting the works of American folk artist Howard Finster
- Discounted admission in honor of the seventh anniversary of the World of Coca-Cola at Pemberton Place on May 24.
"Moments of Happiness" Short Film
Happiness is all around us and it happens every day. That's the spirit of the new film in the Coca-Cola Theater. The six-minute film celebrates some of life's most memorable moments experienced by people of different ages and cultures around the world.
"We refer to the World of Coca-Cola as the Home of Happiness, so it makes a lot of sense that we feature a film that reflects that," said General Manager of Retail and Attractions for The Coca-Cola Company, Russell Jacobs. "The film follows people going through milestone life experiences like skydiving for the first time, along with moments like surprising a loved one on a special occasion. That's what the World of Coca-Cola is really all about - those shared moments of happiness, large and small."
"Moments of Happiness" is only available for viewing at the World of Coca-Cola, but those interested in catching a glimpse of the film can check out the trailer at http://CokeURL.com/MomentsofHappiness.
World of Coca-Cola Explorer Mobile App
With the new World of Coca-Cola Explorer mobile app, guests can experience the attraction like never before. For those visiting the Atlanta attraction, the app is a great way to interact with more stories and deepen their experience.
Like a personal VIP tour guide, the app uses location-sensing technology to let guests:
- Discover fascinating facts about Coca-Cola
- Create custom photos of themselves and their friends with fun frames and cool effects
- Keep a journal of their favorite flavors from around the world in the Taste It! beverage lounge
- Connect instantly on Facebook, Twitter and Instagram
- Follow the World of Coca-Cola guide map as they go
- Get general information about the attraction
The mobile app is designed to be used at the World of Coca-Cola. Guests can check in automatically when they arrive by enabling Bluetooth on their iPhones. The app then delivers engaging content as they travel throughout the attraction. After unlocking the app features, guests can continue to enjoy them long after their visit.
Howard Finster: Visions of Coca-Cola Gallery
Opening May 23, the World of Coca-Cola's new exhibit in the Pop Culture gallery will feature works from Howard Finster. A self-taught artist and Baptist minister from Georgia, Finster is considered one of the most important folk artists of the 20th century. He loved Coca-Cola and often used the iconic bottle shape in his artwork.
Howard Finster: Visions of Coca-Cola will include items from The Thomas E. Scanlin Collection, including:
- A 13-foot-tall Coke bottle "big enough for man to stand in" that depicts historical figures in the artist's unique style
- The 8-foot-tall original folk art bottle, which Finster created for the 1996 Olympic Games and inspired a global art project
- Tools from Finster's studio that became works of art themselves
Anniversary Celebration Ticket Offer
The Atlanta attraction is celebrating its seventh anniversary since it moved to Pemberton Place in downtown Atlanta with a special ticket offer for early risers. Beginning at 9 a.m. on Saturday, May 24, the first 700 guests to purchase tickets at walk-up ticket windows will pay $7 for general admission with a limit of seven discounted tickets per guest. The discount represents a $9 savings from the regular adult ticket price.
The discounted tickets will not be available online, and will only be valid for admission on May 24. Regular general admission ticket prices will apply following the 700th guest.
To learn more about the World of Coca-Cola kickoff to summer and anniversary celebrations, please visit www.worldofcoca-cola.com.
About the World of Coca-Cola
The World of Coca-Cola has welcomed guests from six continents, more than 75 countries, all 50 U.S. states and the District of Columbia. Join nearly 8 million people who have visited the Atlanta attraction and experience the history of the world's most famous soft drink at the dynamic, multimedia home of the 128-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 4-D movie experience and tempt your taste buds with more than 100 flavors from around the world before taking home a commemorative glass bottle of Coca-Cola.
The World of Coca-Cola is located in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta, and is accessible via the Peachtree Center or CNN/ World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.worldofcoca-cola.com to purchase tickets. Follow us on Twitter at twitter.com/WorldofCocaCola or find us on Facebook at facebook.com/WorldofCocaCola.
SOURCE: BUSINESS WIRE ©2014 Business Wire