VIDEO: James Franco, Michelle Williams and More in OZ THE GREAT AND POWERFUL Super Bowl Spot

Disney's fantastical adventure "Oz The Great and Powerful," directed by Sam Raimi, imagines the origins of L. Frank Baum's beloved wizard character. Check out the movie's just-aired Super Bowl spot below!

When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he's hit the jackpot-fame and fortune are his for the taking-that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone's been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity-and even a bit of wizardry-Oscar transforms himself not only into the great wizard but into a better man as well.

"Oz The Great and Powerful" is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers. "Oz The Great and Powerful" opens in U.S. theaters on March 8, 2013.