VIDEO: First Look - Today Reveals All-New FIFTY SHADES OF GREY Clip

All this week, NBC's TODAY has exclusive access to the most-anticipated movie of the year, "Fifty Shades of Grey." Each day, TODAY will release a never-before-seen clip from from the movie. Below, check out the scene revealed this morning!

TODAY will also feature interviews with the the film's stars, Jamie Dornan and Dakota Johnson, as well as director Sam Taylor Johnson and bestselling author EL James.

On Friday, before the official movie release, TODAY will host a live fan-first early morning screening of "Fifty Shades of Grey" for 1,000 fans and TODAY CONTEST winners. Savannah Guthrie, Natalie Morales, Tamron Halland Carson Daly will join the stars of the film and the fans as they walk the red carpet at the historic Ziegfeld Theater in New York City. Their first reactions to the movie will air live during the show.

TODAY invites viewers to join the conversation on social media using #FiftyShadesTODAY. For more information on #FiftyShadesTODAY visit TODAY.com.

"Fifty Shades of Grey," a Universal Pictures and Focus Features' film, will release in the U.S. on Friday, February 13.

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer,Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Kathie Lee Gifford andHoda Kotb are the anchors and hosts, and Don Nash is the executive producer.

Photo courtesy of TODAY/NBC