Smart Puffs Announces MONSTERS UNIVERSITY 'Scary Smart' Sweepstakes Contest

Smart Puffs, all-natural cheese puffs from the makers of Pirate's Booty, is pleased to announce its collaboration with Disney•Pixar's "Monsters University," an all-new 3D animated comedy adventure that opens in U.S. theaters on June 21, 2013. As the exclusive salty snack for the film, Smart Puffs is offering a special limited-edition 4.5 oz. package and a Scary Smart Sweepstakes where parents have the chance to win $10,000 towards their child's education.

Ever since college-bound Mike Wazowski (voice of Billy Crystal) was a little monster, he has dreamed of becoming a Scarer-and he knows better than anyone that the best Scarers come from Monsters University (MU). But during his first semester at MU, Mike's plans are derailed when he crosses paths with hotshot James P. Sullivan, "Sulley" (voice of John Goodman), a natural-born Scarer. The pair's out-of-control competitive spirit gets them both kicked out of the University's elite Scare Program. To make matters worse, they realize they will have to work together, along with an odd bunch of misfit monsters, if they ever hope to make things right. Screaming with laughter and oozing with heart, Disney•Pixar's "Monsters University" is directed by Dan Scanlon ("Cars," "Mater and the Ghostlight," "Tracy"), produced by Kori Rae ("Up," "The Incredibles," "Monsters, Inc.") and features music from future Rock and Roll Hall of Fame inductee and award-winning composer Randy Newman ("Monsters, Inc.," "Toy Story 3"). Monsters University also features the voices of Steve Buscemi, Helen Mirren, Alfred Molina, Dave Foley, Sean P. Hayes, Joel Murray, Peter Sohn, Charlie Day, Nathan Fillion, Bobby Moynihan, Julia Sweeney, Aubrey Plaza, Tyler Labine, John Krasinski, Bonnie Hunt, Beth Behrs and John Ratzenberger.

Smart Puffs is at the top of its class, made with real, all-natural ingredients and baked into tasty, crunchy puffs. Smart Puffs is made from the finest milled American corn and real Wisconsin cheddar cheese. Smart Puffs is also gluten, peanut and tree nut free. The limited-edition "Monsters University" Smart Puffs package features Mike and Sulley and Scary Smart Sweepstakes details.

"We are excited to collaborate with this summer's highly-anticipated animated film, 'Monsters University,'" stated Eric Berniker, Pirate's Booty Vice President of Marketing. "This is the perfect collaboration - while Mike and Sulley are getting smart and scary at Monsters University, we're offering consumers a smarter way to snack with Smart Puffs and parents a chance to win $10,000 towards their child's education with the Scary Smart Sweeps," he continued.

"The 'Monsters University' edition of Smart Puffs is a great way to extend the fun and bring the film to life with a snack that the whole family can feel good about eating," said Don Gross, Disney Global Promotions Vice President.

Parents can text "SMART" to 82257* to enter for a chance to win $10,000 towards their child's education in the Scary Smart Sweepstakes.

*NO PURCHASE NECESSARY. Open to residents of the 50 U.S. and D.C., 13 years of age or older at time of entry. Void where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/1/13 and ends at 11:59:59 PM (ET) on 7/15/13. For Official Rules, visit facebook.com/piratesbooty. Message and data rates may apply for wireless device entry (available on participating carriers only). Sponsor: Robert's American Gourmet d/b/a Pirate Brands. The Walt Disney Company and its affiliates are NOT the sponsor of this sweepstakes.

About Pirate Brands

Pirate Brands, a leader and manufacturer of all-natural snacks, is located in Sea Cliff, NY and has been creating healthier treasures since 1987. The company was founded on the belief that you shouldn't have to "snackrifice" taste and fun for health. Pirate Brands produces deliciously baked, all-natural, trans fat and gluten free snacks that include Pirate's Booty, Smart Puffs and Tings. Pirate Brands' snacks are free from fryers and ingredients you can't pronounce, Arrr. Products are sold in the US. For more information visit: www.piratebrands.com, like us at facebook.com/PiratesBooty, and follow us on twitter.com/PiratesBooty.

For more information about "Monsters University," check out disney.com/MonstersU, like us at facebook.com/PixarMonstersUniversity, and follow us on twitter.com/disneypixar. Rated G by the MPAA, the film opens in U.S. theaters on June 21, 2013, and will be shown in 3D in select theaters.