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SMURFS Set for Blue Carpet Premieres Worldwide on 'Super Smurf Sunday' Today

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SMURFS Set for Blue Carpet Premieres Worldwide on 'Super Smurf Sunday' Today

In celebration of the July 31, 2013 release of Columbia Pictures/Sony Pictures Animation's family comedy THE SMURFS 2, the studiowill host 162-day and date blue carpet premieresin cities around the world on Super Smurf Sunday, today, July 28.

Through this series of special events, the studio will be rolling out over 11,000 feet of blue carpet in the top 50 cities in North America and 60 international markets, with multiple screenings in many of those countries. Talent from the film will attend local premieres around the world. Among themarketshosting premieres, in addition to the US and Canada, areArgentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria,Cambodia, Chile, Colombia, Croatia, Czech Republic,Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Holland, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy,Japan, Korea, Lebanon, Lithuania, Malaysia, Mexico, New Zealand, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Venezuela, and Vietnam.

Commenting on the announcement, Marc Weinstock, president of Worldwide Marketing for Sony Pictures, said, "With 162 blue carpet premieres occurring day-and-date all over the world, Super Smurf Sunday is an outstanding way to kick start the final week of promotional activity before the release of our new movie. No matter where you live, you won't be far from one of our events. This allows our fans to get into the Smurf spirit on alocal level with fun events featuring local celebrities, regional promotional partners, and wherever possible, talent from our film."

In this sequel to the hybrid live action/animated family blockbuster comedyThe Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the worlds greatest sorcerer. It's up to Papa, Clumsy, Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus or will the Smurfs convince her that their love for her is True Blue? The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, Based on the Characters and Works of Peyo.

About the Smurfs

The story of the Smurfs - a property created by Peyo - started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven't just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more derived products. Leading brands and companies have spread their messages worldwide with the help of the Smurfs and a multitude of new projects appear regularly, thus making the success of the Smurfs planetary!


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