The Screen Actors Guild Foundation has appointed media marketing expert Cyd Wilson as its new executive director. Wilson, founder and president of Cyd Wilson Entertainment Marketing and long-time creative director of Time Inc's. Style and Entertainment group of magazines, has forged philanthropic partnerships between the entertainment industry and leading corporations for more than 25 years, producing invaluable awareness and revenue for her clients and several Hollywood supported charities.
SAG Foundation President JoBeth Williams spoke for the Foundation's Board stating, "Cyd is one of the powerhouses in the industry. She has vision, Passion and a drive to create a successful merging of corporate goals with humanitarian needs. We look forward to working together to further the goals of the SAG Foundation." During her 20 year tenure at Time Inc., Wilson created and managed such high profile and press worthy annual events as the PEOPLE - Entertainment Industry Foundation SAG Awards Gala as well as InStyle's Golden Globes, Grammy Fashion and L.A. Film Fest parties to name a few. A former hospital administrator, Wilson began her career in philanthropy in 1989, spending five years helping to establish the Elizabeth Glaser Pediatric AIDS Foundation where she created the "A Time for Heroes" fundraiser, helping to put that organization on the map. Of her new role, Wilson says, "My career in nonprofits began in Hollywood and coming to the SAG Foundation gives me an opportunity to return full circle and focus solely on the act of giving back to performing artists. It is at once a challenge and a privilege to take the helm of an expanding philanthropic organization that is committed to providing an unrivaled level of career-enhancing programming and emergency assistance for working performers as well as advancing the cause of children's literacy.
About the Screen Actors Guild Foundation
Founded in 1985, the Screen Actors Guild Foundation provides vital assistance and educational programming to the professionals of SAG-AFTRA while serving the public at large through its signature children's literacy programs: BookPALS and StorylineOnline.net. As the SAG Foundation embarks on its 30th year, new innovative performers programming and a comprehensive digital archive are being launched alongside its social programs. The SAG Foundation, a national non-profit organization independent from SAG-AFTRA, relies solely on support from grants, sponsorships, and individual contributions to maintain its free programs and to create new ones. The SAG Foundation operates Actors Centers in Los Angeles and New York, the Don La Fontaine Voice-Over Lab in Los Angeles and the Entertainment Industry Foundation Voiceover Lab in New York. For more information, visit sagfoundation.org. Follow @SAGFoundation on Twitter and Instagram. Like and subscribe to /SAGFoundation onFacebook and YouTube.
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