New STAR WARS Products from Hallmark Salute the Force

As Star Wars enthusiasts worldwide prepare to celebrate Star Wars Day on May the 4th, Hallmark highlights new products in Hallmark Gold Crown stores and online and engages fans with "May the 4th Be With You" fun in social media.

"As big fans of the Star Wars series, we love creating products with the iconic characters of the saga," says Christine Taylor of Hallmark Licensing. "Hallmark brings the wit and fun of the characters to life with products that provide the perfect way to connect multiple generations of Star Wars fans."

The newest products to join the Hallmark galaxy of Star Wars products land in Hallmark Gold Crown stores soon. Great new Star Wars gifts expand a robust collection of products that offer clever plays on the characters and famous movie lines. New products include Chewbacca and Boba Fett Cubeez stacking boxes, jumbo (64-ounce) Darth Vader coffee mug, Lightsaber pizza cutter with sounds, Princess Leia bottle opener with sound, and the Boba Fett apron and "Boba-que Tongs" set.

Select Hallmark Gold Crown stores will be offering in-store promotions for the celebration of May the 4th. Check with local retailers for details.

Social Media Fun for Star Wars Day

This week, follow Hallmark on Twitter (@Hallmark) to learn more about a chance to win one of six Hallmark Star Wars prize packages, including a set of the exclusive Keepsake Ornaments and itty bittys from Star Wars Celebration, a set of Star Wars gifts, a jumbo Darth Vader and more. Twitter followers can re-tweet to enter the contest using hashtag #HallmarkMT4.

Through May 4th, visit Hallmark.com to send family and friends a free Star Wars Day eCard and receive 20 percent off Star Wars personalized cards with the code MAY4.

More Star Wars Products Coming Soon

The 2015 Hallmark Keepsake Ornaments line, which features Star Wars characters and spaceships, was just unveiled in the Dream Book and will be available starting July 11 in Hallmark Gold Crown stores and online. This year's Star Wars ornaments include the Y-Wing Starfighter, Zeb Orrelios, There is No Try, C-3PO and R2-D2, and Holiday Darth Vader.

In August, Hallmark's popular itty bittys line of 4-inch PLUSH characters will introduce exclusive new Star Wars characters to a growing line-up. Luke Skywalker, Han Solo, Tauntaun and Wampa will be available in a Star Wars Hoth Collector Set, and a Stormtrooper will be sold separately.

And in October, four Star Wars characters as itty bittys decked in holiday attire will delight fans and benefit children in need during the holiday season. With the sale of each Holiday Yoda, Holiday Chewbacca, Holiday R2-D2, and Holiday C-3PO itty bittys, $1 will go to benefit Toys for Tots.

Hallmark is also an official licensee for the new Star Wars: The Force Awakens movie. Look for exclusive products available in Hallmark Gold Crown stores this fall.

The complete selection of Star Wars items can be found in Hallmark Gold Crown stores and online at Hallmark.com; use the store locator to find a nearby store.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2015 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable's top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark's Crayola subsidiary inspires artistic creativity in children through Crayola crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details. Connect at Hallmark.com and on Facebook, Twitter, Instagram and Pinterest.