Kevin Spacey to Headline 2014 IAB MIXX Conference
Kevin Spacey, award-winning actor, director, screenwriter and producer, will grab the spotlight on September 30 at the 2014 IAB MIXX Conference in a special presentation discussing how digital platforms are transforming the way that artists and content creators thrive in today's entertainment landscape. Spacey's keynote address is in keeping with the Interactive Advertising Bureau's (IAB) theme for this year's conference, "Digital's Renaissance Moment: Art, Beauty and Human Emotion in Marketing," which will serve as a guidepost for exploring how brands, creatives and publishers can partner to change hearts and minds by inspiring and motivating consumers.
Katie Couric, celebrated journalist and Global Anchor, Yahoo News, is also on tap to explore the conference's theme as the kick-off to the event on September 29.
Spacey and Couric will be joined at this year's conference by some of the industry's biggest names and boldest leaders, including:
- Tim Armstrong, Chairman and CEO, AOL
- Jeff Benjamin, outgoing Chief Creative Officer, JWT North America
- Dawn Ostroff, President, Condé Nast Entertainment
- Bob Pittman, Chairman and CEO, Clear Channel
"Great marketing has always had the ability to touch people - and compel them to act," said Randall Rothenberg, President and CEO, IAB. "Considering the wealth of creative opportunities afforded by digital, interactive marketing not only has power to uphold these timeless principles, but to drive them to new heights. And, this impressive roster of IAB MIXX Conference speakers is sure to tackle the issues that we need to address today in order to ensure a vibrant future across the digital ecosystem."
The official interactive event of Advertising Week, produced by IAB, the IAB MIXX Conference 2014 will be held on September 29 and 30 at the Crowne Plaza Hotel, Times Square, New York, NY. For more information, go to iab.net/mixx, and to register to attend, please visit iab.net/mixx/registration.
SOURCE: BUSINESS WIRE ©2014 Business Wire