HitFix & Moviefone Co-Founder/Voice Partner to Launch Video Six-Second Reviews
HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, and Russ Leatherman, the iconic voice and co-founder of Moviefone, today announced their partnership and the launch of video Six-Second Reviews, a short-form movie review offering created and hosted by Leatherman and housed on HitFix.com, effective immediately (www.hitfix.com/sixsecondreviews). The bite-sized segments provide actual six-second movie reviews, each ending with a verdict of whether Leatherman is "in" or "out".
This is Leatherman's first venture after a 25-year stint at Moviefone and its subsequent parent company, AOL. Complementing the more in-depth movie reviews and coverage provided by HitFix's stable of top entertainment journalists, Six-Second Reviews are ideal for mobile and on-the-go consumers looking to get a quick summary and indication of whether a movie is worth seeing. The short-form reviews also provide a unique branding channel, as HitFix has exclusive rights to sell and place advertisements on Six-Second Reviews.
In addition to housing Six-Second Reviews throughout HitFix.com desktop and mobile properties, HitFix will distribute the segments through its vast multi-platform video network that includes away-from-home and online partners such as YouTube, Hulu, Campus Nation (providing video distribution across hundreds of college campuses) and others who extend HitFix's video network to thousands of retail outlets and airports nationwide.
"We are thrilled to partner with Russ Leatherman to launch video Six-Second Reviews, delivering innovative and super-short form content that plays especially well on both social media, such as Vine, and mobile," said Jen Sargent, HitFix CEO. "This is a great addition to the more extensive movie coverage HitFix has provided since our inception and aligns perfectly with our focus on providing multi-platform content for entertainment fans. At the same time, the reviews provide a compelling way to blend customized advertising within the content in each review."
"I've done TV and radio segments for years and it always comes down to, 'are you in or are you out?' Consumers want a quick read on everything, including movies," said Leatherman. "It's exciting to be working with a young, aggressive, smart company like HitFix that's growing rapidly and can move quickly. The company is becoming an entertainment powerhouse and is the perfect home for my Six-Second Reviews."