Disney's FROZEN to Expand Icy Universe to Broadway, Theme Parks, Video Games and More
It seems Disney's FROZEN has cast an unbreakable -- and unstoppable -- spell. According to Variety, Walt Disney Co. Chief Bob Iger revealed plans to expand FROZEN's icy universe during an earnings call today.
"There's a lot of active development," on new ways to extend the FROZEN brand, said Iger, citing a Broadway adaptation, a possible sequel to the film, elements from the movie in Disney's theme parks, potential video games and more.
The animated feature's soundtrack just became the longest-running No. 1 film soundtrack since 2003. The movie has passed THE LION KING as Disney's highest-grossing animated film to date, with $865 million worldwide. It has been nominated for a slew of awards this season, including the Oscar for Best Original Song. FROZEN just won four 2014 Annie Awards, as well as the Golden Globe for Best Animated Feature Film.
"You will see FROZEN in more places than you see today," Iger continued. "This has real franchise potential. We expect to see not just new product but continued interest in this and continued impact on the bottom line for quite awhile. Its success speaks volumes on the future of animation at our company."