Disneynature to Extend SAVE CHIMPANZEE Initiative Due to Film's Success
Swinging into theaters April 20 with a $10.6 million opening-weekend performance, CHIMPANZEE proved so popular among audiences that Disneynature is extending the "See 'Chimpanzee,' Save Chimpanzees" conservation initiative for a second week. For every moviegoer who sees "Chimpanzee" through May 3, 2012, Disneynature will make a donation to the Jane Goodall Institute (JGI) through the Disney Worldwide Conservation Fund to protect chimpanzees today and tomorrow.
"In theaters just five days, 'Chimpanzee' has already given us a lot to celebrate," said Alan Bergman, president, The Walt Disney Studios. "Led by a young chimpanzee named Oscar, 'Chimpanzee' has won the hearts of audiences nationwide. It's because of that success that we decided to extend our program with the Jane Goodall Institute."
"See 'Chimpanzee,' Save Chimpanzees"—initially slated for the film's opening week through April 26—will continue through the film's second week till May 3—a first-ever extension to a Disneynature conservation program.
The news was well received by Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace. "We couldn't be happier to extend this collaboration to help the Jane Goodall Institute better protect chimpanzees and the places they call home," she said. "A film like 'Chimpanzee' helps spread the passion we have for these extraordinary beings, sharing the truly relatable moments experienced by Oscar and his fellow chimpanzees in a way that will hopefully inspire audiences to continue their support long after the movie ends."
Rated G by the MPAA, "Chimpanzee" is in theaters now.
ABOUT THE MOVIE
Disneynature takes moviegoers deep into the forests of Africa with "Chimpanzee," a new True Life Adventure introducing an adorable young chimpanzee named Oscar and his entertaining approach to life in a remarkable story of family bonds and individual triumph. Oscar's playful curiosity and zest for discovery showcase the intelligence and ingenuity of some of the most extraordinary personalities in the animal kingdom. Working together, Oscar's chimpanzee family—including his mom, Isha, and the group's savvy leader, Freddy — navigates the complex territory of the forest. The world is a playground for little Oscar and his fellow young chimpanzees, who'd rather make mayhem than join their parents for an afternoon nap. But when Oscar's family is confronted by a rival band of chimpanzees, he is left to fend for himself until a surprising ally steps in and changes his life forever. Directed by Alastair Fothergill ("African Cats" and "Earth") and Mark Linfield ("Earth"), and narrated by Tim Allen (Disney•Pixar's "Toy Story 3," ABC's "Last Man Standing"), "Chimpanzee" is in theaters now.
ABOUT THE JANE GOODALL INSTITUTE
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall's pioneering research on chimpanzee behavior started more than 50 years ago—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall's Roots & Shoots, the global environmental and humanitarian program for youth of all ages, which has groups in more than 120 countries. For more information, please visit www.janegoodall.org.