DIVERGENT Tops Digital Movie Purchases & Rentals, Week Ending 7/27

Rentrak (RENT), the leader in precisely measuring movies and TV everywhere, today announced the top ten digital movie purchases and rentals based on consumer transaction rate. The report includes Internet Video on Demand (iVOD) and electronic sell-through (EST), for both Standard-Definition and Digital HD movie purchases and rentals.

The big screen adaptation of DIVERGENT, released earlier this year, starred Shailene Woodley, Theo James, Kate Winslet, Ray Stevenson, Mekhi Phifer, Maggie Q, Jai Courtney, Miles Teller, Zoë Kravitz, Ansel Elgort, Ben Lloyd-Hughes, Ben Lamb, Christian Madsen, Amy Newbold, Ashley Judd and Tony Goldwyn.

Divergent is a thrilling adventure set in a future world where people are divided into distinct factions based on their personalities. Tris Prior (Woodley) is warned she isDivergent and will never fit into any one group. When she discovers a conspiracy to destroy all Divergents, she must find out what makes being Divergent so dangerous before it's too late.

According to the company's Digital Download Essentials Industry service, the top ten purchased and rented movies, per data collected from July 21 27, 2014, are below.

Rentrak Top Ten Digital Movie Purchases and Rentals*:

RANK	TITLE	STUDIO
1	Divergent	Lionsgate (NYSE: LGF)
2	Transcendence (2014)	Warner (NYSE: TWX)
3	Heaven Is For Real	Sony (NYSE: SNE)
4	Rio 2	Fox
5	LEGO Movie, The	Warner (NYSE: TWX)
6	Other Woman, The	Fox
7	Tyler Perry's Single Moms Club	Lionsgate (NYSE: LGF))
8	Noah (2014)	Paramount (NYSE: VIA & VIA.B)
9	Grand Budapest Hotel, The	Fox
10	Rise Of The Planet Of The Apes	Fox

*Excludes NBC Universal and Independent Studio Content at this time.

2014 Rentrak Corporation - Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately and not in a misleading manner; (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material; and (3) you may not receive any monetary consideration for reproducing, displaying, disclosing or otherwise using any part of the material.

About Digital Download Essentials Industry
Rentrak's Digital Download Essentials Industry service gathers and aggregates information from all leading digital licensees on purchased and rented digital content to give participating content providers (i.e., major movie studios, independent distributors, TV networks, etc.) the ability to compare the performance of their electronic sell-through (EST) and Internet Video on Demand (iVOD) content to the rest of the industry in the U.S. and around the world.

About Rentrak
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit Rentrak.com.

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SOURCE Rentrak Corporation