Chuck E. Cheese's, Reel FX, Relativity Form Partnership for Upcoming Animated Film “Free Birds” Starring Owen Wilson, Amy Poehler, Woody Harrelson
Family entertainment leader Chuck E. Cheese's, Reel FX and Relativity announced today a partnership for the iconic restaurant brand to be featured in the upcoming Thanksgiving holiday animated comedy, "Free Birds." In turn, Chuck E. Cheese's locations will feature exclusive "Free Birds" merchandise as part of the company's fall in-store promotion. The film stars Owen Wilson, Amy Poehler and Woody Harrelson in the story of two turkeys from opposite sides of the track who must put aside their differences and team up to travel back in time to change the course of history - and get turkey off the menu for good. Relativity will distribute the Reel FX-produced "Free Birds" in theaters across the country on Nov. 1.
The partnership includes:
- Chuck E. Cheese's Rock-N-Wristband promotion will be held in more than 520 stores nationwide Sept. 15 through Nov. 30. During the promotion, kids can collect one of four cool wristbands featuring Chuck E., his guitar or characters Jake and Reggie from the film with the purchase of any pizza or value deal.
- Co-branded advertisements across television, print and digital media
- Promotional material displayed at more than 520 Chuck E. Cheese's locations across the country
- Radio broadcasts live from Chuck E. Cheese's locations in select markets
"The opportunity to partner on a major motion picture is a first for Chuck E. Cheese's, and one that we are extremely excited about," said Scott McDaniel, chief marketing officer for CEC Entertainment, Inc., Chuck E. Cheese's parent company. "We've spent the last year introducing our new, contemporized mascot to all of our guests, and now we're ready for the silver screen. In Reel FX and Relativity, we've found partners whose goal to make families laugh and smile resonates with Chuck E.'s philosophy."
"With the timing of this release, we're getting into the part of the season when families start spending a lot of time together at the movies, going out to eat and playing games," said Joshua Pollack, president corporate and strategic partnerships and global brand management, Relativity. "By partnering with a well-known brand that's celebrated for family entertainment, we're able to bring the joy of our characters outside the big screen and into the everyday activities of parents spending time with their kids."
"Having worked with Chuck E. Cheese's on the development of their mascot's new look, we knew that they'd be a fun partner for our first feature-length animated film," said Dale Carman, founder and executive creative director at Reel FX. "Chuck E. has been well-received by a new generation of kids, and we're happy to join with Relativity to set him up on his biggest stage yet."
This partnership builds on the long-standing relationship between Chuck E. Cheese's and Reel FX, both of which are headquartered in the Dallas-Fort Worth area. The two companies have previously partnered, along with The Richards Group, on Chuck E. Cheese's commercials and development of its new mascot. Reel FX launched its feature-length development and production slate in 2010 after almost 20 years of experience as an award-winning one-stop studio for the creation of animated content including films, special attraction/live venue projects, commercials and interactive projects. "Free Birds" is the biggest animated movie ever produced in North Texas.
For additional resources, exclusive video content and information about current promotions involving Chuck E. Cheese's and "Free Birds," fans can visit www.chuckecheese.com/wristbands or connect with Chuck E. Cheese's on Facebook, Twitter, Pinterest, YouTube and foursquare. Fans can also gobble up all things "Free Birds" by following the #FreeBirds hashtag or visiting the movie's Facebook, Twitter and YouTube channels.