Boston's Museum of Science to Open 4-D Theater This August
The Museum of Science, Boston today announced a new 4-D Theater will open on Friday, August 1, 2014. The 4-D Theater combines the visually captivating high definition capabilities of a 3-D film with special sensory effects that are built into the theater seats and environment to create a fully immersive experience.
The 4-D Theater features industry-leading technology to provide museumgoers with a full sensory experience that will bring on-screen images to life. The action spills out of the screen over the audience with thrill-enhancing sensory special effects including wind, water misting, blowing snow, bubbles, scents, and even a tremor beneath the feet, making the audience feel like they are part of the action on-screen.
"We are always seeking new experiences to offer our visitors, and we are thrilled to present the new 4-D Theater," said
In the new theater, the Museum will offer films that are both educational and fun. When the theater opens, the Museum will present three films offering a range of exciting journeys. Museum visitors can surf the coast with Atlantic bottlenose dolphins and glide alongside a cast of balletic sea lions in Planet Earth: Shallow Seas 4-D Experience; join Dora, Diego, and Boots as they try to catch a Robot Butterfly in Dora & Diego's 4-D Adventure; or journey to the icy Antarctic world to meet Mumble in Happy Feet 4-D Experience!
The new 4-D Theater will seat 98 guests for each film. This multisensory experience will complement a visit to the Museum by providing fun, family-friendly, engaging, and immersive film content.
The Museum has partnered with Toronto-based SimEx-Iwerks Entertainment for the new theater. SimEx-Iwerks has successfully provided 4-D cinema experiences to select North American zoos, aquariums, museums, and theme parks, captivating millions with the magic of this immersive theater experience. SimEx-Iwerks works closely with Warner Bros., 20th Century FOX, BBC Earth, Nickelodeon, National Geographic, and similar high quality producers to create all of its 4-D Experiences.
Admission to the 4-D Theater is $6 for adults, $5.50 for seniors (60 +) and $5 for children (3-11) with the purchase of Exhibit Halls tickets. For information on tickets and showtimes, please call 617-723-2500, 617-589-0417 (TTY) or visit the Museum's web site at mos.org.
About the Museum of Science, Boston
One of the world's largest science centers and Boston's most attended cultural institution, the Museum introduces about 1.5 million visitors a year to science, technology, engineering, and math (STEM) via dynamic programs and hundreds of interactive exhibits. Founded in 1830, the Museum was first to embrace all the sciences under one roof. The Hall of Human Life, a groundbreaking 10,000-square-foot exhibition drawing from the latest discoveries in the life sciences engages visitors in their own biology and health. Other highlights include the Thomson Theater of Electricity,
About SimEx-Iwerks Entertainment
SimEx-Iwerks Entertainment specializes in designing, building and operating special F/X driven cinematic attractions that feature blockbuster content from the world's major film studios. We build successful partnerships that provide 4-D Experience films and services to over 150 attractions in more than 30 countries. Our attractions generate revenue, drive attendance and provide family-friendly memorable experiences to over 50 million guests each year.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
Dora & Diego's 4-D Adventure:
Happy Feet 4-D Experience!:
HAPPY FEET and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
Planet Earth: Shallow Seas 4-D Experience:
A BBC/Discovery Channel/NHK co-production, in association with the CBC. PHOTOGRAPHY © Doug Perrine/naturepl.com
SOURCE: BUSINESS WIRE ©2014 Business Wire