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OPENX

 

ABOUT: OpenX is one of the world's leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including... (read more...)

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Latest Tweets

12/20 @ 6:05 PM
OpenX - RT @timcadogan @OpenX comp meeting announces financial results, unltd time away, 401k match, 4 day wknds & Xmas-gear! http://t.co/dfuRJ5KKtf
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12/19 @ 9:08 AM
OpenX - Do you know The Promise and Potential of #Programmatic Sophistication? @OpenX’s CEO @TimCadogan shares insights here: http://t.co/B6vChUtaN4
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12/19 @ 8:43 AM
OpenX - Missed our Viewability session with @Quantcast at our #OpenXConf14? Watch it here: http://t.co/fQUnUhAi3G @OpenX
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Latest Articles


Pixalate Unveils First Global Seller Trust Index for RTBPixalate Unveils First Global Seller Trust Index for RTB
December 10, 2014

SANTA MONICA, CA - Pixalate, the leading analytics platform for programmatic advertising, releases the industry's first comprehensive RTB quality rating standard, the Global Seller Trust Index, and an... (more...)


OpenX Ranked #1 in Inventory Quality in Pixalate's Global Seller Trust Index for Real-Time BiddingOpenX Ranked #1 in Inventory Quality in Pixalate's Global Seller Trust Index for Real-Time Bidding
December 10, 2014

The Pixalate Global Seller Trust Index evaluates RTB quality from more than 400 active exchanges and ad networks across a comprehensive range of data and ranks the 20 top-rated sellers. ... (more...)


OpenX Ranked #1 in Inventory Quality in Pixalate's Global Seller Trust Index for Real-Time BiddingOpenX Ranked #1 in Inventory Quality in Pixalate's Global Seller Trust Index for Real-Time Bidding
December 10, 2014

The Pixalate Global Seller Trust Index evaluates RTB quality from more than 400 active exchanges and ad networks across a comprehensive range of data and ranks the 20 top-rated sellers. ... (more...)


Vdopia Partners With Metamarkets to Bring Real-Time Analytics to Chocolate -- Its Mobile Video Ad Marketplace Vdopia Partners With Metamarkets to Bring Real-Time Analytics to Chocolate -- Its Mobile Video Ad Marketplace
October 27, 2014

SAN FRANCISCO, CA - Metamarkets, the leader in real-time analytics for programmatic advertising, today announced Vdopia Inc., the world's largest mobile video advertising company featuring a global p... (more...)


OpenX Strengthens Leadership Team with Key Hires as Programmatic Adoption AcceleratesOpenX Strengthens Leadership Team with Key Hires as Programmatic Adoption Accelerates
October 23, 2014

“Investing in people who have strong digital advertising domain expertise and who understand the needs and challenges of publishers and advertisers is one of the best investments we can ... (more...)


OpenX Appoints Deborah Roth as Chief Communications OfficerOpenX Appoints Deborah Roth as Chief Communications Officer
October 23, 2014

“Deb is a powerful addition to a formidable team of executives who are driving our strong growth and scale worldwide,” said Tim Cadogan, chief executive officer, OpenX. “Her ability to t... (more...)


Victorious Co-Founder and CTO Michael Todd Appointed to Tremor Video's Board of DirectorsVictorious Co-Founder and CTO Michael Todd Appointed to Tremor Video's Board of Directors
October 22, 2014

'Mike is a proven product and technology leader, who brings deep programmatic expertise and entrepreneurial experience to Tremor. He will be a tremendous addition to our board, as techno... (more...)


Stars Align For Advertising Week XIStars Align For Advertising Week XI
September 23, 2014

NEW YORK, Sept. 23, 2014 /PRNewswire/ Advertising Week, the world's largest annual gathering of advertising, entertainment, marketing, media and technology industry leaders, kicks off on Monday, Septe... (more...)


Mediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and YahooMediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and Yahoo
September 16, 2014

NEW YORK, Sept. 16, 2014 /PRNewswire/ Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma ... (more...)


Mediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and YahooMediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and Yahoo
September 16, 2014

NEW YORK, Sept. 16, 2014 /PRNewswire/ Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma ... (more...)


OpenX Announces Speakers and Agenda for Advertising Week 2014OpenX Announces Speakers and Agenda for Advertising Week 2014
September 16, 2014

OpenX will kick off Advertising Week's official programmatic day on Monday, September 29, 2014 at NASDAQ MarketSite presenting two sessions from 10:00 a.m. – 11:30 a.m. (more...)


Tremor Video Adds Laura Buchman as VP of Publisher SalesTremor Video Adds Laura Buchman as VP of Publisher Sales
September 10, 2014

“Laura is widely recognized as an industry leader in platform sales and programmatic advertising and I'm excited for her to lead our premium publisher sales efforts,” said Jha. “Her exte... (more...)


NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution
August 06, 2014

SAN FRANCISCO, CA(Marketwired - Aug 6, 2014) -   NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today unveiled its Programmatic Mobile Audience Solution. F... (more...)


comScore Media Metrix' Ranks Top 50 U.S. Desktop Web Properties for June 2014comScore Media Metrix' Ranks Top 50 U.S. Desktop Web Properties for June 2014
July 21, 2014

RESTON, Va., July 21, 2014 /PRNewswire/ comScore, Inc. (SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for... (more...)


DigiTrust Launches First Industry-Wide Collaboration to Build Technology SolutionsDigiTrust Launches First Industry-Wide Collaboration to Build Technology Solutions
June 19, 2014

“Third-party pixels are commonly deployed as a means of synchronizing cookie-based identifiers between all of the partners that advertisers and publishers work with in the digital supply... (more...)


OpenX erneuert SSP-Konzept mit branchenführender Demand Fusion-TechnologieOpenX erneuert SSP-Konzept mit branchenführender Demand Fusion-Technologie
June 09, 2014

Traditionelle SSP wurden vor dem Aufkommen von Echtzeit-Einkauf (Real-Time Buying) entwickelt, und als 2009-2010 RTB startete, mussten die Plattformen die RTB-Funktion in ihre Net... (more...)


OpenX Transforms Concept of SSP with Industry-First Demand Fusion TechnologyOpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology
June 09, 2014

Traditional SSPs were designed before the advent of real-time buying and as RTB took off in 2009-2010 they had to bolt RTB demand into their existing network mediation tech stacks. This ... (more...)


Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer OfficerWeb and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer
May 28, 2014

“As OpenX continues to accelerate our growth and increase the thousands of publishers and app developers who depend on our products for revenue maximization, the need to ensure the excel... (more...)


dJAX Launches Its DSP Plugin for AdvertisersdJAX Launches Its DSP Plugin for Advertisers
May 22, 2014

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OpenX Launches Mobile Software Development Kit for Video AdvertisingOpenX Launches Mobile Software Development Kit for Video Advertising
May 20, 2014

“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head... (more...)


29 Top Digital Companies Now Certified under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy29 Top Digital Companies Now Certified under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy
May 13, 2014

Companies that have now been certified as QAG 2.0 compliant, include: (more...)


Polar Adds Facebook & AdTruth Leaders to Board; Former Conde Nast President to Advisory TeamPolar Adds Facebook & AdTruth Leaders to Board; Former Conde Nast President to Advisory Team
May 12, 2014

2014 has been truly an exciting year for Polar and they are pleased to announce that Steve Irvine (Facebook) and James Lamberti (AdTruth) join their Board of Directors and James Bilefiel... (more...)


Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014
April 28, 2014

LOS ANGELES, April 28, 2014 /PRNewswire/  Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency,... (more...)


To Extend Digital Advertising Capabilities, YP Teams Up With OpenXTo Extend Digital Advertising Capabilities, YP Teams Up With OpenX
April 22, 2014

NEW YORK and LOS ANGELES, April 22, 2014 /PRNewswire/  YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic displa... (more...)


MaxCDN and Sucuri Bring Security to Content Delivery Networks With CloudProxy Web Application Firewall IntegrationMaxCDN and Sucuri Bring Security to Content Delivery Networks With CloudProxy Web Application Firewall Integration
April 07, 2014

Working together, MaxCDN and Sucuri give their customers the ability to make websites both fast and secure without additional hardware or software. (more...)





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