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OPENX

 

ABOUT: OpenX is one of the world's leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including... (read more...)

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Latest Tweets

10/21 @ 12:48 PM
OpenX - .@OpenX's @alfmikula engaging #Caltech students at the Job Fair today! http://t.co/fQj3zHpE1M
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10/21 @ 9:04 AM
OpenX - Digital ad revenue surges 15% to $23.1bn as mobile jumps 76% http://t.co/jwCrdig8Dd http://t.co/POLOPtyl8d
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10/21 @ 9:02 AM
OpenX - Come down to Pasadena's Caltech for the #Caltech Job Fair! OpenX reps are there to meet you! http://t.co/Ivs6Kzujls
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Latest Articles


Stars Align For Advertising Week XIStars Align For Advertising Week XI
September 23, 2014

NEW YORK, Sept. 23, 2014 /PRNewswire/ Advertising Week, the world's largest annual gathering of advertising, entertainment, marketing, media and technology industry leaders, kicks off on Monday, Septe... (more...)


Mediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and YahooMediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and Yahoo
September 16, 2014

NEW YORK, Sept. 16, 2014 /PRNewswire/ Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma ... (more...)


Mediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and YahooMediaocean Launches Prisma Avails, Providing Agencies Access to Automated Guaranteed Inventory from Major Publishers and SSPs Including AOL and Yahoo
September 16, 2014

NEW YORK, Sept. 16, 2014 /PRNewswire/ Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma ... (more...)


OpenX Announces Speakers and Agenda for Advertising Week 2014OpenX Announces Speakers and Agenda for Advertising Week 2014
September 16, 2014

OpenX will kick off Advertising Week's official programmatic day on Monday, September 29, 2014 at NASDAQ MarketSite presenting two sessions from 10:00 a.m. – 11:30 a.m. (more...)


Tremor Video Adds Laura Buchman as VP of Publisher SalesTremor Video Adds Laura Buchman as VP of Publisher Sales
September 10, 2014

“Laura is widely recognized as an industry leader in platform sales and programmatic advertising and I'm excited for her to lead our premium publisher sales efforts,” said Jha. “Her exte... (more...)


NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution
August 06, 2014

SAN FRANCISCO, CA(Marketwired - Aug 6, 2014) -   NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today unveiled its Programmatic Mobile Audience Solution. F... (more...)


comScore Media Metrix' Ranks Top 50 U.S. Desktop Web Properties for June 2014comScore Media Metrix' Ranks Top 50 U.S. Desktop Web Properties for June 2014
July 21, 2014

RESTON, Va., July 21, 2014 /PRNewswire/ comScore, Inc. (SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for... (more...)


DigiTrust Launches First Industry-Wide Collaboration to Build Technology SolutionsDigiTrust Launches First Industry-Wide Collaboration to Build Technology Solutions
June 19, 2014

“Third-party pixels are commonly deployed as a means of synchronizing cookie-based identifiers between all of the partners that advertisers and publishers work with in the digital supply... (more...)


OpenX erneuert SSP-Konzept mit branchenführender Demand Fusion-TechnologieOpenX erneuert SSP-Konzept mit branchenführender Demand Fusion-Technologie
June 09, 2014

Traditionelle SSP wurden vor dem Aufkommen von Echtzeit-Einkauf (Real-Time Buying) entwickelt, und als 2009-2010 RTB startete, mussten die Plattformen die RTB-Funktion in ihre Net... (more...)


OpenX Transforms Concept of SSP with Industry-First Demand Fusion TechnologyOpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology
June 09, 2014

Traditional SSPs were designed before the advent of real-time buying and as RTB took off in 2009-2010 they had to bolt RTB demand into their existing network mediation tech stacks. This ... (more...)


Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer OfficerWeb and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer
May 28, 2014

“As OpenX continues to accelerate our growth and increase the thousands of publishers and app developers who depend on our products for revenue maximization, the need to ensure the excel... (more...)


dJAX Launches Its DSP Plugin for AdvertisersdJAX Launches Its DSP Plugin for Advertisers
May 22, 2014

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OpenX Launches Mobile Software Development Kit for Video AdvertisingOpenX Launches Mobile Software Development Kit for Video Advertising
May 20, 2014

“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head... (more...)


29 Top Digital Companies Now Certified under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy29 Top Digital Companies Now Certified under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy
May 13, 2014

Companies that have now been certified as QAG 2.0 compliant, include: (more...)


Polar Adds Facebook & AdTruth Leaders to Board; Former Conde Nast President to Advisory TeamPolar Adds Facebook & AdTruth Leaders to Board; Former Conde Nast President to Advisory Team
May 12, 2014

2014 has been truly an exciting year for Polar and they are pleased to announce that Steve Irvine (Facebook) and James Lamberti (AdTruth) join their Board of Directors and James Bilefiel... (more...)


Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014
April 28, 2014

LOS ANGELES, April 28, 2014 /PRNewswire/  Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency,... (more...)


To Extend Digital Advertising Capabilities, YP Teams Up With OpenXTo Extend Digital Advertising Capabilities, YP Teams Up With OpenX
April 22, 2014

NEW YORK and LOS ANGELES, April 22, 2014 /PRNewswire/  YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic displa... (more...)


MaxCDN and Sucuri Bring Security to Content Delivery Networks With CloudProxy Web Application Firewall IntegrationMaxCDN and Sucuri Bring Security to Content Delivery Networks With CloudProxy Web Application Firewall Integration
April 07, 2014

Working together, MaxCDN and Sucuri give their customers the ability to make websites both fast and secure without additional hardware or software. (more...)


Mobile Advertising Industry's Hottest Topics Passionately Debated at 2014 Kochava Mobile SummitMobile Advertising Industry's Hottest Topics Passionately Debated at 2014 Kochava Mobile Summit
March 19, 2014

SANDPOINT, Idaho, March 19, 2014 /PRNewswire/ Participants at the first annual Kochava Mobile Summit, held in February in Sandpoint, Idaho, were treated to two full days of lively debate and discussio... (more...)


OpenX and Digiday Research Projects Significant Programmatic Growth for Native and Video on Mobile DevicesOpenX and Digiday Research Projects Significant Programmatic Growth for Native and Video on Mobile Devices
March 19, 2014

The study makes it clear that there is strong interest by advertisers to experiment with mobile, especially native and video, and that publishers are keen to expand programmatic channels... (more...)


Pixalate Introduces Real-Time Ad Fraud Detection Pixalate Introduces Real-Time Ad Fraud Detection
March 05, 2014

SAN ANTONIO, TX(Marketwired - Mar 5, 2014) - Pixalate, the ad tech data company that brings efficiency to programmatic advertising for display, video and mobile, today announced the launch of its new... (more...)


Metamarkets Taps Seasoned Ad Sales Executive Harris Bernstein Metamarkets Taps Seasoned Ad Sales Executive Harris Bernstein
March 04, 2014

SAN FRANCISCO, CA(Marketwired - Mar 4, 2014) - Metamarkets, the leader in real-time analytics for programmatic advertising, today announced the appointment of Harris Bernstein as Vice President of Sal... (more...)


OpenX bringt Native O|X auf den Markt – größter Mobile-First Native Ad ExchangeOpenX bringt Native O|X auf den Markt – größter Mobile-First Native Ad Exchange
February 27, 2014

Native O|X bietet Premium-Marken die Möglichkeit, in einer exklusiven privaten Umgebung auf In-Stream Werbeplätze zu bieten. Der Bestand ist erstklassig und größtenteils direkt zu erwerb... (more...)


OpenX bringt Native O|X auf den Markt – größter Mobile-First Native Ad ExchangeOpenX bringt Native O|X auf den Markt – größter Mobile-First Native Ad Exchange
February 27, 2014

Native O|X bietet Premium-Marken die Möglichkeit, in einer exklusiven privaten Umgebung auf In-Stream Werbeplätze zu bieten. Der Bestand ist erstklassig und größtenteils direkt zu erwerb... (more...)


OpenX Launches Native O|X – Largest Mobile-First Native Ad ExchangeOpenX Launches Native O|X – Largest Mobile-First Native Ad Exchange
February 26, 2014

Native O|X offers premium brands the ability to bid on in-stream ad units within an exclusive private environment. The inventory is premium, largely in-app and the audiences are highly e... (more...)





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