comScore Report: Google Back on Top of Search Engine Rankings for August

comScore Report: Google Back on Top of Search Engine Rankings for August

comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 66.9 percent market share, followed by Microsoft Sites with 17.9 percent and Yahoo! Sites with 11.4 percent (up 0.1 percentage points). Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).

comScore Explicit Core Search Share Report*
August 2013 vs. July 2013
Total U.S. - Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Jul-13 Aug-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.0% 66.9% -0.1
Microsoft Sites 17.9% 17.9% 0.0
Yahoo! Sites 11.3% 11.4% 0.1
Ask Network 2.7% 2.6% -0.1
AOL, Inc. 1.2% 1.3% 0.1

*"Explicit Core Search" excludes contextually driven searches that do not reflect
specific user intent to interact with the search results.

19.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 12.8 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo! Sites with 2.2 billion, Ask Network with 489 million and AOL, Inc. with 241 million (up 1 percent).

comScore Explicit Core Search Query Report
August 2013 vs. July 2013
Total U.S. - Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Jul-13 Aug-13 Percent Change
Total Explicit Core Search 19,376 19,082 -2%
Google Sites 12,976 12,771 -2%
Microsoft Sites 3,460 3,407 -2%
Yahoo! Sites 2,187 2,175 -1%
Ask Network 516 489 -5%
AOL, Inc. 239 241 1%




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