WhitePages Launches New Pro Platform for Business Users
Press Release, News
SEATTLE, WA - WhitePages, the leading provider of contact information for people and businesses in the U.S., today officially opened its WhitePages PRO platform to the marketplace, which was initially introduced to select customers in 2012 to provide business users with access to the industry's most comprehensive set of consumer contact information. Now, WhitePages PRO provides business users with a full 360 degree view of their customers, helping online merchants detect fraud and validate customer identity, call centers to decrease average handle times, and marketers to validate and prioritize customer leads.
"While WhitePages.com is the most popular site for contact information on the web, it is designed for consumers, not businesses," said Alex Algard, founder and CEO of WhitePages. "We built WhitePages PRO in response to an overwhelming demand for a solution designed to specifically help business users achieve a wide spectrum of goals, from increasing efficiencies to decreasing fraud."
The upgraded platform, available via web interface and API, now identifies millions more addresses and people that correspond with mobile phone numbers providing increased intelligence about a person's location information beyond what was available in the early WhitePages PRO offering, and helping businesses to better validate customers' identities.
The new WhitePages PRO platform includes:
Contact Graph: As part of a multi-year investment, WhitePages officially unveils its Contact Graph, a technology and data infrastructure that connects people, addresses, and various cell and landline phone numbers. Powering the WhitePages PRO offering, the Contact Graph gives companies the critical insight required to confirm identities based on how customers are linked to other user-submitted and public data. With the Contact Graph, WhitePages PRO helps marketers validate user identities, eliminate fraudulent information and enrich legitimate leads. To see a diagram illustrating the Contact Graph infrastructure, click here.
Increased Intelligence, including Mobile to Address Data: With more than one-third of American homes (35.8 percent) reporting that they have only wireless telephones1, mobile phone data is becoming increasingly important to businesses that need to dynamically verify customer identification. The WhitePages Contact Graph organizes information from multiple data sources including millions of newly-added addresses to associate mobile phone numbers with full addresses when available. WhitePages PRO automatically taps into WhitePages' Contact Graph to validate customer contact information with data stored in WhitePages' database to help merchants confirm customer identity before a transaction is processed; call centers improve customer service by decreasing the amount of information that each customer is asked to share live; and marketers to prioritize their leads by validating contact information provided by potential customers.