Vocus Announces New Social and Search Enhancements to PRWeb
Press Release, News
Vocus, Inc. (VOCS), a leading marketing cloud provider, began a series of major updates to PRWeb beginning this week. The updates integrate new social tags for Twitter and Google+, making PRWeb content more accessible and robust in the ever changing world of social media.
According to a recent Experian report, the average person spends about 27 percent of their time on social media, in contrast to about 3 percent spent on news sites. More time is spent on social media today than any other singular online activity.
"Vocus is focused on maintaining PRWeb as the most social of all the press release services," said You Mon Tsang, Senior Vice President of Products. "We want to help organizations reach their audience and social is where many spend their time."
PRWeb is the first major news release service to integrate this closely with social media networks. With this release, PRWeb adds Twitter Cards, Google Author Tags, and additional markup up language to ensure other sites, like Facebook, easily identify key release features like Headline, Summary and Date.
Twitter cards make promoting your press release on the social network more engaging than ever before. This enhancement lets companies make additional media available within tweets with a "Show Summary" feature on the Tweet that will display a visual asset and associated content including full headline, and summary of the Press Release.
Google Authorship is Google's new way of determining a content creator's influence on the social web. In addition to aiding in influence determination, all content with an Authorship attribution is quickly and easily searchable within Google - allowing users to see all of the content by a particular Author. PRWeb now allows users to add Author tags to their PRWeb releases to tie their press releases to their Google Author profile.
Vocus (VOCS) is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.