Ubiquity Broadcasting Corp. Announces Acquisition of Social Networking and Web 3.0 Broadcasting Assets
Press Release, News
IRVINE, CA - Ubiquity Broadcasting Corporation (
Chris Carmichael, CEO of Ubiquity, said that, "With this acquisition, we are creating an unparalleled offering which will enable our customers to maximize their return on their online presence and investments. Whether as a standalone suite of APIs being marketed to Web site operators, or integrated into our portfolio of Web 3.0 products, Social Mashup is a powerful addition to Ubiquity, while IPTV has the potential to dramatically change the way content providers will approach distribution."
The Social Mashup
The Social Mashup is a series of application programming interfaces (APIs) that enable businesses to manage their social media presence. The complete suite consists of SocialMedia Share, SocialMedia Stream, SocialMedia Votes, SocialMedia Analytics, SocialMedia Expressions and SocialMedia Login ID.
SocialMedia Share allows businesses to easily add sharing buttons to their Web sites from all of the major social networks, and track that activity of the shared content through their dashboard. SocialMedia Stream aggregates all of a company's social media feeds into a single wall on their Web site. It also takes comments made on the site, or on any of the social media platforms, and ensures that they are synced across all of the others.
SocialMedia LoginID is a set of tools that enables user login using an existing social media account from Facebook, Twitter, Google, Yahoo!, or LinkedIn. The tool uses this information to help the company personalize information for its visitors.
SocialMedia Votes is a content and poll module that is easy for a company to implement, and easy to share across all of its social networks using SocialMedia Stream. The data shared via these polls and contests can be tracked through the dashboard. SocialMedia Analytics is a tool that provides companies with a broad set of traffic data on the social engagement of its users. The tool tracks information including name, age, gender, interests and activities, and is able to analyze data from all of The Social Mashup tools.
The complete Social Mashup suite is available for a discounted bundle price, or on an a la carte basis.
Carlos Orellana, Ubiquity Senior Vice President of Product Development, added that, "Today, most websites are static and boring. In other words, they are not interactive and do not promote a direct dialogue with their customers, fans, supporters or viewers. The internet is about online communities participating and peering consumers who choose to communicate and socialize through modern technology. Social Mashup's API's provide them with a sense of ownership and discovery via the tools and features available and allows them to share their interests with others. In addition, The Social Mashup levels the playing field for underserved small and mid-sized businesses, empowering them with social media APIs that will help them better understand their audience, and help them grow."
IPTV provides Web video publishers and broadcasters with an alternative way to create and deploy video applications that transform standard online videos into interactive, multi-dimensional, personalized user experiences. By adding advertising and other layered content to Web videos, the platform and technology creates new revenue streams for content providers, increasing their ROI and their user base. IPTV also allows the publisher to retain control of their content rather than giving it to a third party that takes a disproportionate amount of the revenue, and gains access to their proprietary viewer data.