BWW Geeks World

Trends: Consumer Electronic Sales Move More Online for Black Friday & Cyber Monday - Down 7 Percent in 2012

January 4
12:22 2013
Trends: Consumer Electronic Sales Move More Online for Black Friday & Cyber Monday - Down 7 Percent in 2012

Consumers skewed their consumer electronics shopping to the first few weeks of the holiday season, according to global information company The NPD Group. U.S. consumer electronics sales* were strongest at the beginning of the holiday season and declined through the remainder of the five week holiday period (November 18 - December 22, 2012) according to NPD's Weekly Tracking Service**.

Forty-six percent of sales took place in the first two weeks, the highest share in the past four years, while the last three weeks of sales accounted for 54 percent of sales. Overall sales declined 7 percent with consumers spending $13.7 billion. Sales for the first two weeks declined 3.7 percent over 2011 while the last three weeks fell more than 11 percent.

"For the third consecutive year sales trends worsened in the later part of the holiday season," said Stephen Baker, vice president, industry analysis at NPD. "The hyped-up promotion of Black Friday, Cyber Monday and now Thanksgiving Day has proven remarkably effective in moving sales into the early part of the holiday season. Trends like online shopping and self-gifting have intensified the focus on the more event -driven early part of the holiday season."

Most categories struggled, as they have done all year but sales of notebook computers and flat-panel TVs both exceeded $2 billion in total dollars sales, while no other single segment accounted for over $1 billion in revenue.

Related Links
ON Semiconductor Reports Fourth Quarter and 2015 Annual ResultsON Semiconductor Reports Fourth Quarter and 2015 Annual Results
February 06, 2016
Announcing The Grand Opening Of Rosedale In AldieAnnouncing The Grand Opening Of Rosedale In Aldie
February 05, 2016
Ellington Financial LLC Reports Estimated Book Value Per Share As Of January 31, 2016Ellington Financial LLC Reports Estimated Book Value Per Share As Of January 31, 2016
February 05, 2016
Global Analytics as a Service Market 2016-2020 - Increased Adoption of Data Analytics a Key Driver - Research and MarketsGlobal Analytics as a Service Market 2016-2020 - Increased Adoption of Data Analytics a Key Driver - Research and Markets
February 05, 2016
Global Business Intelligence Market 2016-2020 - Expected to Grow at a CAGR of 10.38% - Research and MarketsGlobal Business Intelligence Market 2016-2020 - Expected to Grow at a CAGR of 10.38% - Research and Markets
February 05, 2016


About Author

   Subscribe to Author Alerts




Become a Fan, Follower & Subscriber