The Who “TOMMY” Digital Box Set: One of the World's First Digital Box Set Apps
When it was first released in 1969 Tommy, The Who's defining rock opera about a deaf, dumb and blind pinball playing boy was a groundbreaking leap forward for the long playing album format. It only seems fitting that the 2013 edition of the album should once again push the concept of the ‘box set' into new territories.
To complement the recently released in Deluxe and Super Deluxe editions of ‘Tommy' Universal Music Enterprises (UMe) have collaborated with developers MODO to produce a brand new iPad digital box set application.
One of the first of its kind, fans can download the app for free and if already have Tommy in their iTunes music collection, they can play the full tracks on their tablets along with the visuals/extras that accompany the super deluxe set. If not, they can play 90 second edited previews through iTunes & buy them directly.
The critically acclaimed book written by Richard Barnes, Mike McInnerney's original artwork and photos included in the box are available to flip through and view using the usual pinch & swipe navigation of the iPad. As with the music, the photos and the book are included in the in app purchase mechanic.
The digital box set also includes: