Tailwind Announces Discover, the First Targeted Marketing Tool for Pinterest
NEW YORK and OKLAHOMA CITY, Feb. 20, 2014 /PRNewswire/ Tailwind (http://tailwindapp.com), the Pinterest analytics and marketing suite, announced today the release of Discover, the first ever targeted marketing tool for Pinterest. Discover provides businesses with a more holistic view of their customers, community and brand presence. For the first time, brands will be able to see all content related to a campaign in one place, including pins directly from the brand's website, repins from their profile and recent pins about topics related to their business.
Discover will seamlessly integrate into the existing Tailwind suite, trusted by more than 12,000 brands and 300 advertising agencies for advanced Pinterest analytics and reporting.
With this release, Tailwind enables users to conduct thorough Pinterest brand analysis, comparable to the capabilities available through Twitter listening and monitoring tools. However, since the content on Pinterest is visual in nature, the technology underlying Tailwind's Discover tool is more robust than the text-based monitoring relied upon by current social listening tools.
"Yesterday's listening and monitoring tools use simple text-based analysis or outdated pixel-matching technology, which simply do not serve the needs of today's visual marketer," said Danny Maloney, CEO and co-founder of Tailwind. "In a visual world, real insights come from understanding the complete context of an image including accompanying text, as well as image analysis and factors such as where the content originated. Tailwind provides such insights, helping marketers engage customers in meaningful ways that drive awareness, purchase intent and brand loyalty."