Sears' Shop Your Way(SM) And SearStyle Get Into The Holiday Spirit At Jingle Ball 2013
LOS ANGELES, Dec. 2, 2013 /PRNewswire/ Sears is excited to announce their participation in KIISFM's Jingle Ball 2013, on December 6 at LA Live in Los Angeles. The main event will include a searsStyle fashion show in the Jingle Ball Village where Sears will showcase their top apparel brands along with the best in affordable and fashionable holiday looks.
"The searsStyle fashion show offers a fun and engaging way to showcase our brands for the holiday season," said Sheila Field, chief marketing officer for Sears Apparel. "Our association with Jingle Ball allows us to reach a young, fashion-conscious member, providing an exclusive look at affordable holiday attire that complements our in-store and online offerings at Sears.com and ShopYourWay.com."
In addition to hosting the fashion show, Sears has made it possible for their Los Angeles based Shop Your Way members to attend Jingle Ball in Los Angeles. Shoppers can visit ShopYourWay.com and enter to win a pair of concert tickets to be redeemed at the Los Angeles concert.
Sears has also collaborated with local radio station, KIISFM, to offer Jingle Ball fans a chance to attend the star studded event. The contest can be found on KIISFM.com where participants choose their favorite outfit from Sears apparel for the chance to win a VIP experience to Jingle Ball. Exclusive brands include Roebuck & Co., Amplify, Structure, Outdoor Life, Kardashian Kollection, Metaphor, Now + Here and Bongo. Each contest winner will receive a package that includes two VIP tickets to Jingle Ball LA and a flyaway trip to the Big Apple. Winners will also receive their favorite outfit from Sears so they can arrive at Jingle Ball in style.
Prior to the searsStyle fashion show, Jingle Ball attendees can visit the Shop Your Way activation space where they will have the opportunity to win prizes courtesy of Sears, as well as capture holiday memories in a photo booth filled with fun and festive props. Shop Your Way members who shop-in at the event will get $5 in points added to their accounts.