Salesforce.com Launches New Salesforce Chatter Mobile--Helping Employees Make Every Moment Count
Salesforce.com, the world's #1 CRM platform, today launched the new Salesforce Chatter Mobile, helping employees make every moment count. With the fourth generation of Chatter Mobile, employees will be able to edit records, view dashboards and take any business action. New actions in Chatter Mobile are fully customizable and allow companies to extend custom business processes to make mobile employees more productive in every micro-moment. More than 100,000 customer companies, such as Brown-Forman, Design Within Reach, Kelly Services and Vodafone Australia, will use every moment to sell, service, market and more in entirely new ways.
Comments on the News
- "Chatter Mobile has been completely redesigned to help every knowledge worker be more productive and make every moment count," said Nasi Jazayeri, EVP and GM Salesforce Chatter, salesforce.com. "By putting the power of custom actions and dashboards on mobile devices, salesforce.com will help companies take employee productivity and customer interactions to a whole new level."
- "Mobile is about computing at the time and place of the individual's choosing. It is becoming the point of entry for all applications, delivering personalized, contextual experiencesproducing 'magic moments' for the customer." Gartner, The Nexus of Forces Changes Everything Gartner Symposium ITxpo 2012 Keynote, January 10, 2013.
- "Because Salesforce's applications are customizable, the project scope growth is unlimited," said Bethany Kemp, VP of Information Systems, Design Within Reach. "Chatter Mobile allows employees all over the country to collaborate with peers across every business process and stay in touch with important updates and changes happening throughout the company."
Mobility Empowers Users to Take Action in Micro-Moments, From Anywhere
Today, knowledge workers are increasingly working in micro-moments across multiple mobile devices and form factors. Consumers have the apps that allow them to quickly take actions from their mobile devicesthey can find a restaurant and make reservations with Yelp, they can hail a cab using Uber and with Bank of America's app, they can deposit a check in minutes. In the business world, employees can access email and calendars or check the news, but they have not had easy to use, customizable enterprise mobile apps that allow them to be productive away from their desks.
According to a presentation from the Gartner AADI Summit, "Mobile and Social: Major Drivers of Your Web," August 14-15, 2012, employees, on average, are on their smartphones 19 times a day for 1.2 minute sessions.
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