SK Planet T store Selects Flurry as Its Preferred Mobile Analytics Provider
Press Release, News
Flurry, the largest app measurement and advertising platform, and SK Planet's T store, the largest Android app market in Korea, have announced a partnership to bring Flurry Analytics directly to 37,000 T store app developers. SK Planet will integrate Flurry Analytics into the new T store developer center, which launched today, to help developers take control of their app publishing and gain insight into users.
T store will invite developers to create a Flurry account through a simple sign up process. After installing Flurry's free SDK in their app, Flurry Analytics reports will appear in the Developer Center site alongside app store download and revenue metrics, giving developers a complete picture of app performance. Flurry Analytics helps developers understand app acquisition, engagement and retention, in-app behavior, revenues, crashes, and more.
“Flurry is a mobile-first company that understands the unique needs of mobile developers,” said John M. Park, Senior Vice President of Platform Product Management for SK Planet. “T store app developers will have seamless access to the tools they need to build the best mobile experiences for the Korean market. That suite of solutions would not be complete without Flurry's market-leading Analytics product.”
Today thousands of Korean app developers use Flurry Analytics to measure app activity across 33 million mobile devices in South Korea. Flurry Analytics is 100% free.
“South Korea is the most advanced and innovative mobile nation in the world, making it an exciting place for app developers to build a business,” said Jarah Euston, Vice President of Analytics and Marketing for Flurry. “We are honored by SK Planet's endorsement of Flurry Analytics and we look forward to helping more app developers delight Korean mobile consumers with high quality Android experiences.”
“Since the early stages of our business, Flurry has been a true partner that helps Com2uS understand our users so we can build better games and make more informed business decisions,” said Sanghoon Lee, Manager of Social Game Business at Com2uS Corporation, the leading mobile game publisher in South Korea. “Flurry Analytics' ease of use and ability to scale across hundreds of game titles makes it an invaluable solution."
Today, Flurry also published a research report entitled “The South Korea Report: Device and App Trends in the First Saturated Device Market.” The report reveals that as of August 2013, 85 percent of the devices owned in South Korea are also manufactured there. Also, 41 percent of all South Korean connected devices are phablets, compared to just 7 percent of all devices worldwide. Read the full report here.