Rook Media Acquires Oversee.net's DomainSponsor Monetization Business
Oversee.net, an innovative technology company that owns and operates a portfolio of websites and mobile apps in travel, retail and consumer finance, today announced that Rook Media, Europe's largest domain monetization platform, has acquired its DomainSponsor monetization business. Terms of the transaction were not disclosed.
Founded in 2002, DomainSponsor is a pioneer in the direct navigation industry and has maintained its leadership position in domain monetization across desktops and tablets as well as smart, feature, and WAP mobile phones. Over 230 million unique users per month visit DomainSponsor's direct navigation ad network. Rook Media was founded by five domain professionals who all have over a decade of experience running industry-defining domain monetization platforms. That know-how has allowed Rook Media to significantly raise payment standards and realize substantial growth in the domain space, operating a platform that served over 12 million domain names in 2013.
"Rook Media is the perfect company to buy Oversee's domain monetization business," said Oversee CEO Debra Domeyer. "They value its industry leadership, technology, clients, and talented team. Coupled with Rook's leadership in Europe, the combined entity has an unsurpassed breadth of product offering and monetization solutions."
"The combination of Rook Media and DomainSponsor is a game changer for our industry," noted Rook Media CEO Ash Rahimi. "These two companies complement each other's strengths and will provide our customers with the best US and international domain monetization solution. With unmatched relationships with the biggest advertising providers in the industry and our combined in-house technology solutions, there has literally never been a better way to monetize domains."
With the completion of this transaction, Oversee can now focus on more aggressively developing its growth businesses. The company has been continually enhancing its online portfolio of web properties and mobile applications with strong brands that engage user's passions.