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Report: iPhones Leading Android Phones for Mobile Gaming

Related: Mobile Gaming, News
Report: iPhones Leading Android Phones for Mobile Gaming

A larger percentage of iPhone users in the Arbitron Mobile U.S. smartphone panel-85.7 percent-played mobile gaming apps in December 2012 compared to Android-using panelists-76 percent. iPhone mobile gamers in the panel also accessed gaming apps more often with an average of 151.5 sessions each month than Android gamers, who accessed gaming apps an average of 94.6 sessions a month.

iPhone gamers in the panel spent an average of 12 hours, 23 minutes using mobile gaming apps in December. In contrast, game-playing panelists with Android smartphones spent an average of 8 hours, 4 minutes with game apps.

Mobile gaming apps

iOS users in panel

Android users in panel

Percent any use/month

85.7%

76.0%

Mobile gaming apps

iOS gamers in panel

Android gamers in panel

Average minutes spent/month

743.1

484.0

Average # of sessions/month

151.5

94.6

Source: Arbitron Mobile Trends Panels Service; United States; December 2012

Gaming garners the most time spent for any smartphone functions

Mobile gamers, who account for 78.8 percent of the U.S. panel, spent more time with their gaming apps-9 hours, 54 minutes-than smartphone users spent with other apps and functions such as social networking, messaging, browsing, and voice calls.

Smartphone function


(all OSs)

Users of the function:
average time spent/month

(minutes)

Percent of panelists
using the function

Gaming

594.1

78.8%

Social Networking

477.0

84.5%

Messaging (SMS and MMS)

447.9

96.4%

Browsing

447.8

99.3%

Calls

418.6

96.0%

Source: Arbitron Mobile Trends Panels Service; United States; December 2012

Top games vary by platform

Words With Friends was the most popular game among all Arbitron Mobile smartphone panelists in December. The game has a larger proportion of fans among iPhone users than among Android users.

Game Title

User share
of Apple
iPhones
in panel

Game title

User share
of Android
phones
in panel

Words With Friends

26.1%

Words With Friends

16.0%

Scramble With Friends

11.4%

Angry Birds Star Wars

16.0%

Temple Run

11.1%

Scramble With Friends

9.6%

The Simpsons: Tapped Out

10.8%

Drag Racing

7.3%

Draw Something

10.6%

Fruit Ninja

6.3%

Source: Arbitron Mobile Trends Panels Service; United States; December 2012

For selected top games that are available to users of Apple iOS and Google Android, different platforms delivered the most avid fans in terms of users, time spent with the games, and user sessions.

Game

Platform

Share of
platform users

Gamer time

spent/month

(minutes)

Average #
of sessions
among gamers

Words With Friends

All

19.6%

235.0

71.1

iOS

26.1%

279.9

78.9

Android

16.0%

182.0

62.0

Scramble With Friends

All

10.0

107.2

25.7

iOS

11.4

136.3

31.4

Android

9.6

82.1

20.7

Draw Something

All

7.2

89.4

22.5

iOS

10.6

85.3

21.7

Android

5.2

95.4

23.6

Slotomania SM

All

7.1

92.7

27.4

iOS

9.6

70.4

25.7

Android

5.6

120.2

29.5

SongPop

All

6.1

88.4

20.5

iOS

7.8

113.8

25.5

Android

5.2

60.6

15.0

Source: Arbitron Mobile Trends Panels Service; United States; December 2012



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