BWW Geeks World

PointRoll Launches New Interactive In-Stream Video Packages

January 28
10:09 2013
PointRoll Launches New Interactive In-Stream Video Packages

PointRoll, a Gannett company and the leading provider of digital marketing technology, today announced the launch of three new interactive in-stream video packages including Social, Branding and Video AdChooser. PointRoll's new interactive in-stream video packages enable advertisers to easily turn their standard in-stream video ad campaigns into interactive in-stream video campaigns to achieve better user engagement. The new interactive in-stream video packages also feature an easy-to-use, intuitive interface that allows advertisers to build and customize the ad using the following packages:

Social Package

The Social Package allows for advertisers to promote their presence on up to seven well-known social media sites from the ad unit. Advertisers can easily include links to Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ and Digg. A logo can also be added in the social package for users to connect to a brand's website or another designated URL.

Branding Package

Much like a television network "bug," the Branding Package places a static or animated logo (with or without messaging) in any corner of the video player. The bug allows for a single click-through.

Video AdChooser (+) Package

The Video AdChooser provides advertisers the ability to give viewers a chance to choose from up to four videos to play. Upon video completion, the ad retracts from view, allowing the page content to resume. In the "+" version, the ad stays active after the initial video completes, allowing the user to choose another video or close the ad. If none are selected, a pre-determined default video is displayed.

"Whether advertisers would like to incorporate branding elements or simply enable consumers to select the ad of their choosing, our turnkey packages are a simple, cost-efficient way to increase engagement for your next in-stream video campaign," said Todd Pasternack, VP, Digital Innovation, PointRoll. "We are pleased to add these solutions to our current in-stream capabilities and looking forward to expanding on these this year."

For full demonstration of the interactive in-stream video packages please visit: http://bit.ly/Yq2gSN. To learn more about PointRoll please visit: http://www.pointroll.com.

SOURCE: BUSINESS WIRE ©2015 Business Wire

Related Links
Dialog Semiconductor Enters Gallium Nitride (GaN) Market with First Integrated Devices Targeting Fast Charging Power Adapters (news with additional features)Dialog Semiconductor Enters Gallium Nitride (GaN) Market with First Integrated Devices Targeting Fast Charging Power Adapters (news with additional features)
August 25, 2016
Canon Announces New Canon EOS 7D Mark II Kit Featuring New Wi-Fi' Adapter For The Easy Sharing Of Images And VideosCanon Announces New Canon EOS 7D Mark II Kit Featuring New Wi-Fi' Adapter For The Easy Sharing Of Images And Videos
August 25, 2016
Strategy Analytics?5G????2025???6.9?????3??????Strategy Analytics?5G????2025???6.9?????3??????
August 24, 2016
Intelsat 33e, the Second Intelsat EpicNG Satellite, Successfully Launched into OrbitIntelsat 33e, the Second Intelsat EpicNG Satellite, Successfully Launched into Orbit
August 24, 2016
Riverside approves leading CaliforniaFIRST PACE clean energy financing program for local homeownersRiverside approves leading CaliforniaFIRST PACE clean energy financing program for local homeowners
August 24, 2016

GEEKS VIDEOS



Become a Fan, Follower & Subscriber

           Facebook Like Follow